James Brady and Associates
A lean, mean production at James Brady & Assoc.
Last week we shot a short marketing video for James Brady & Associates, a Walpole law firm. Skillman Video Group is carving out a nice list of legal clients.
One of the challenges of shooting legal marketing videos is avoiding the typical, clichéd lawyer voice you hear in commercials. James Brady wanted to present a friendlier, more approachable face and avoid the histrionic, pushy approach seen in those scary black-and-white commercials on daytime TV. Mr. Brady is naturally a friendly guy, so we didn’t have to coach him. We only needed a few takes and a couple hours to set up, shoot, and wrap out.
While shooting we discovered that there was a lot James wanted to talk about, but it didn’t fit into a short 1-minute marketing video. This videos might be the perfect opportunity for Skillman Video Group to produce a series of longer legal marketing videos I talked about here.
A Rise in Online Video Marketing for Small Businesses
A recent study indicates a rise in Online Video Marketing for Small Businesses. Many small businesses which don’t specialize in using the internet to promote their companies are starting to catch up with the times. More and more companies are getting websites so customers can learn about their services, and they are also beginning to embrace the idea of adding video to their websites.
In a study done by Ad-ology, it was found that “45% of small businesses are planning to increase their companies’ resources for online video in the coming year–that’s nearly double the number from last years similar survey.” The study also says that last year the number was only at 28%, which could mean that in the next couple years there will be a major increase in the online activity of the small businesses become more and more accustomed to social media and the advantages of having a website, it would seem that video advertising through these different channels may not be far behind.
Consider the success that businesses have had utilizing online video marketing. The company Blendtec, which sells blenders among other appliances, launched a viral marketing campaign with its “Will it Blend?” videos. The videos have had tremendous success as they showcase the Blendtec blender easily shredding everything from an iPhone 4 to a Rubicks cube. The point here is that the traditional 30 second commercial is no longer the only option, and with platforms such as Youtube, businesses now possess the ability to really think outside the box when it comes to marketing. So what’s does this mean to you as a Small Business owner? That technology has opened the doors wide open to market your product or service to a wider audience than TV, radio or print ads ever could – and all for a fraction of the cost of traditional advertising. The Producers at Skillman Video Group have the expertise and experience to not only create a beautiful video, but to also provide a platform to drive more traffic to your site through the use of video marketing, Social Media and SEO thereby increasing business. The study also indicates that it in the modern advertising and marketing world, it is no longer just enough to have a web site, but that web site can and must be used in a larger marketing strategy. With Skillman Video Group’s new service, Social Video Marketing, we can help Small Business’s create a market for themselves at an affordable cost. Call today!
Here are two links referencing the Ad-ology study:
http://www.reelseo.com/small-businesses-embrace-video/
Skillman Video Group Produces Marketing Videos for Law Firm Parker|Scheer
Last week Skillman Video Group filmed a series of videos for the personal injury Law Firm, Parker|Scheer at their Charlestown office. The videos featured co-founder and Managing Partner Eric Parker, who used the opportunity to explain several different types of legal cases commonly handled by Parker|Scheer attorneys and the success their firm has had representing clients. These types of cases included construction-related injuries, dog bites, and automobile accidents.
Parker|Scheer decided to film a series of videos rather than one longer video to appeal to website visitors interested in specific aspects of their practice. For example, someone looking for representation in a dog bite case would most likely not be seeking information on automobile accidents. The more relevant a video is to what a viewer is seeking, the better the odds that they will watch the video in its entirety. Producing multiple videos on different topics offers increased opportunities for internet marketing and search engine optimization.
Andrew setting the lights on set!
Parker|Scheer has one of the best track records of any Boston area law firm, and attorneys pride themselves on their commitment to client needs. A professional video is the best way to portray this commitment to potential clients visiting their website. To project a professional image, a video needs to be very high quality. The Parker|Scheer videos were shot in high definition with Broadcast quality lighting and sound equipment.
Contact Skillman Video Group today to schedule a free consultation to see what video marketing can do for your business or Law Firm.
Skillman Video Group Produces a Video Series for Hollibalance
Skillman Video Group has been filming a series of videos for Hollibalance, an alternative healing and acupuncture practice in downtown Boston. The video shoot involved the creation of customer testimonial videos to be used on the Hollibalance website, as well as a product marketing video for their exclusive new pain spray. The videos were shot in high definition using a professional lighting setup.
Cameraman & Lighting Technician, Andrew Nelson setting up the shot
Hollibalance required video content for several reasons, so rather than create one long, all inclusive video it was decided to produce a series of shorter videos. Using more videos that are shorter in length enables visitors to view the information they are looking for without exposing them to an excess of information that might dissuade them from choosing your business.
Skillman Video Group’s product marketing services can help your business present your product or service in a concise and user-friendly video medium that can also increase traffic to your website. Our experience producing video testimonials can give your website a commanding new tool for converting website visitors into clients.
Contact Skillman Video Group today to discuss what styles of video will work best for your business!
Video of the Week – Allstate’s Mayhem Commercials
As we’ve recently discussed different applications for video, this week we will look at an example of a video that is used on television and on a company’s website but also has strong social media appeal. Allstate has been well known for their serious-natured commercials that aim to convert viewers by appealing to their vulnerability and offering a service that is reliable and comforting. Recently, Allstate launched a new advertising campaign that delivers a similar message but replaces the serious mood with comedy; as a result their videos have received thousands of hits on Allstate.com and on YouTube.
In their new campaign, Allstate is tapping into the free advertising power of social media by offering videos that are humorous and enjoyable to watch. They’ve personified the unpredictable nature of car ownership in the form of a character called “Mayhem.” Viewers who enjoy these videos feel inclined to share them with friends, and in this way they can achieve viral status. It is important to note that Allstate still runs its serious commercials as well, recognizing that although there is some overlap, these differing video styles appeal to different audiences.
Skillman Video Group can help your business choose which style of video is most appropriate for your needs, or produce a series of videos to optimize your company’s internet presence. The amount of high quality videos your business has on the web has a direct correspondence to your website’s search engine rankings, and professional video content can greatly enhance your visitors’ first experience of your business.
Marketing Your Law Firm with Professional Video
There are many different applications for video on law firm websites and Skillman Video Group can assist you in creating the right content for any of your needs. As most clients seeking counsel are sensitive towards the issues facing them, a video introducing the actual lawyers that would be helping them through their difficulties could be the deciding factor in them choosing your firm over its competitors. Clients seek attorneys who they feel they can trust, and it is much easier to develop a sense of assurance from a video than a picture with accompanying text alone.
Another great way to showcase your firm is to create a video of an associate addressing the audience at an event or conference. Displaying someone speaking to an audience demonstrates their expertise and can make your company appear larger, broader, and more real to an internet viewer. It can position your firm as a leader in your area and convince prospective clients that your firm has the knowledge and experience to handle their needs.
Please contact Skillman Video Group today to learn more how tools for allowing video to help market your business or firm!
Measuring the Influence of Web Video on Internet Marketing
The rising popularity of internet video is evidence in itself that it is a successful and cost-effective marketing strategy, but how can a business actually measure the influence of a web video on sales or inquiries resulting from increased web traffic? As part of Skillman Video Group’s Social Video Marketing service, they specifically position your video to provide feedback on the video’s performance – actual statistics that can prove the effectiveness of your investment.
One of the most basic ways to determine the success of a internet video is to measure the amount of visitors to the site both before and after the inclusion of the video. A webpage with a video may influence the amount of time a visitor actually spends on the website, which will potentially lead to more visitors purchasing the product or service. These two statistics are also measured to analyze the influence that the video has on the website, and any conclusions draw can be used to further optimize video placement.
As one of the principle goals of Social Video Marketing (SVM) is increasing traffic to the website, Skillman Video Group also monitors the amount of traffic a video is driving to the site. Video content is becoming increasingly more visible in search engine results, and by utilizing optimized encoding and relevant keywords more potential clients will reach your website. Contact Skillman Video Group today to learn how SVM can work for you!
The Success of Web Video
Integrated video clips are becoming a standard feature of website design as businesses recognize the web video’s ability to present a product or service in a concise, engaging, and often personalized manner. But many websites overlook the powerful marketing potential that an optimized, well positioned video can offer in addition to its assumed role of enriching site content.
Social Video Marketing is one of the most cost effective marketing strategies available, and clients can expect an exposure to cost ratio much greater than could be obtained through more traditional strategies like print or television advertising. The content delivery service Limelight Networks recently revealed that for the first time, over fifty percent of internet bandwith usage is from videos. Optimized video content can tap into this trend using social media networks like Youtube and Facebook, sites that receive millions of hits per day and do not charge hosting fees. Skillman Video Group can specifically tailor a high quality video to keep your business at the forefront of the growing internet video phenomenon.
Testimonial Videos at HolliBalance Well-being Center
Skillman Video Group has just completed one day of filming for HolliBalance Well-being Center, an acupuncture treatment facility located in Downtown Boston. Skillman Video Group had previously met with HolliBalance’s owner, Dr. Song, to discuss how SVG could help create and execute effective marketing strategies, and decided that a marketing video and a few testimonial videos were the best approach.
Shooting client testimonial
The testimonial videos are going to be posted on HolliBalance’s website, and will help to improve Dr. Song’s credibility and give potential clients a clear image of how HolliBalance actually works. Skillman Video Group shot two separate testimonial videos, where patients of Dr. Song spoke honestly and admiringly of her techniques, demeanor, and skills. SVG also shot B-roll of HolliBalance’s two different treatment rooms, and captured Dr. Song speaking, working with, and treating her patients. Skillman Video Group will be meeting with HolliBalance again this Friday to complete the Marketing Video which will be posted on the company’s website and YouTube.
As always, Skillman Video Group fully planned for the shoot so that it ran as smoothly as possible for the client. Before filming began, Christina Skillman briefly coached the two participants, and after the camera started rolling, directed them when necessary. If you are interested in learning more about how Skillman Video Group can help your company to market or sell your product or service through the use of video, contact Skillman Video Group today! Be sure to check out more photos from the shoot on our Face Book page.
Video Conversion Point: What it is and how it works
At Skillman Video Group, we realize your desire to improve conversion rates from casual web visitors to viable business prospects through your web site. And, most importantly, we know how to do it. Our approach to Internet marketing is two fold: 1st by drawing web surfers to your site through SEO and social media etc . 2nd We then help you develop enough engaging and informative content on your site to convert those visitors into leads for new business. It’s what we call the “video conversion point”. A video conversion point is the place where surfers view a video of your business that works to convert them into customers.
Video has proven time and time again to be a powerful medium. Just last year, YouTube had roughly 1 billion daily hits; now they’re up to 2 billion. This fact alone shows how placing a video on your site could make it more enticing–people like video and continue to want more of it. More importantly, video harnesses the ability to condense a wide array of information about your business into a format which is much more accessible than navigating through a website. The services of your company, examples of your work, testimonials etc could all be immediately shown in a video professionally produced by Skillman Video Group. These video conversion points are placed on your site based on where people will most easily view them. All people have to do is sit back and watch while the key points of your business are served directly to them.
Skillman Video Group is a proven example of the power of the video conversion point; since introducing more video to our website, along with other marketing techniques outlines in our recent case study, our search engine traffic and positions have spiked and we continue to increase lead generation through our site and signing new clients weekly. Video conversion point is just one piece of our newly offered Social Video Marketing, for more information about this service click on the link below!
http://www.skillmanvideogroup.com/wordpress/wp-content/themes/allure_dark_10/SVG_case_study.pdf
Two minute SVG videomercials capture the attention of website visitors as the power of video vividly showcases the excellence of a product or service.
Our Social Video Marketing service is a holistic approach to internet marketing. It increases our clients’ return on investment and expands their presence in the marketplace.
SVG offers small businesses a simple and cost-effective way to increase sales through online video advertising.
