YouTube Marketing
YouTube, the third most visited site on the Internet behind only Google and Facebook, is an extremely powerful marketing tool. With over a billion visitors per day, it offers an unparalleled chance to spread the word about your business. However, with over 24 hours of video content being uploaded to YouTube every minute, simply creating a video channel for your company and posting one or two videos is unlikely to achieve any noteworthy results. Indeed, your video must provide some value to the consumer, and the consumer must be able to find your video quickly and easily. Only then will you see corresponding increases in sales revenue.
Although individuals visit YouTube for a wide variety of reasons, visitors’ two chief motives are knowledge and entertainment. Thus, one strategy to draw many people to your YouTube channel is to post a how-to video. See ProWindows’ instructional video on how to fix a stuck window, produced by Skillman Video Group for an excellent example. Since people love sharing funny videos with their friends and family, another strategy is to create a video that aims to be humorous, while still getting the message across about your business. See this series of mockumentary-style videos that we produced for law firm Hamilton Brook Smith and Reynolds for inspiration.
A firm with professional video content would surely benefit from creating a YouTube channel in order to get more exposure. A video channel will keep users coming back to your site for the fresh and innovative content. With just the press of a button, YouTube videos can easily be embedded on your company’s website. Although YouTube is extremely user-friendly, getting the most out of your video channel will prove to be a challenge. The search optimization experts at Skillman Video Group can help you set up a company presence on YouTube, and to optimize your channel for maximum results. Call us today!
You can check out more YouTube statistics and interesting facts here: http://www.viralblog.com/research/youtube-statistics/
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