In today’s ever changing media landscape, the quest to get your product out to the masses is never ending. Obviously, the method you use to distribute your content is very important. Social media is very effective tool to use, but finding the right platform for your ideas is integral to your success. For us at Skillman Video Group in Boston, YouTube is just one of the many ways we try to expand our business.
Think Inside the Box
YouTube video marketing is an extremely effective way to get the word out about your product. The trick is putting the information out there in a way that will maximize the amount of people who see it. One way is to provide an accurate and detailed description. You know that little box underneath that favorite cat video of yours? Well, it is a vital component in your YouTube video marketing strategy. What you put into the box helps YouTube decide where your video comes up on a search. Be sure to include keywords relevant to your video. Keywords that describe how to fix a flat tire will do you no good on your “Top Ten Ways to Tie a Tie” video. A smartly written description box will do wonders for your video.
Have you ever watched a YouTube video and when it gets to the end some person pops up on screen yelling at you to like, share, and rate the video? Believe it or not, that works. The more action a video has on it, the more people will see it. YouTube keeps a tally of the likes and when someone likes a video, their friends are alerted as well, pushing your video onto a larger audience. So while the amount of likes your video gets is out of your control, reminding people to like it is not.
YouTube is a very powerful social media platform on its own, but connecting it to other outlets will help tremendously. Its now easier than ever to share your video through Facebook. If your business has a Facebook page, post your videos to it. Same with Google +. As you may know, Google owns YouTube so they have more reason to want your video to be seen. The more ways there are to find your video, the more people will find it.
Have You Heard?
Say you started up a Boston YouTube channel but have no other social media accounts to promote it on. Word of mouth is a tried and true method of promotion and the best part is its free. People are more likely to check something out based on a friends recommendation. So next time you are at a friends house or even a family event, be sure to tell them all about your channel. If they like it, they will tell their friends and family and so on and so on until hopefully everyone on the eastern seaboard has seen your video.
Again, getting your product seen by the most amount of people is the ultimate goal. These are just a few ways that YouTube video marketing can help you achieve that result.
Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.