Archive for April 2014
How Can Video Increase Conversion Rates?
Did you know that including a video on your landing page can increase conversions by up to 80%? Harnessing the power of video content is essential in today’s digital landscape. By incorporating engaging visuals and strategic storytelling techniques, you can create a compelling experience that resonates with your audience on a deeper level. But how…
Read MoreHow to Increase Video View Through Rates
Enhancing video view through rates demands a strategic blend of creativity and analytics. From crafting compelling titles and thumbnails to fostering audience interaction and refining content based on feedback, the path to increasing viewer engagement is multifaceted. By delving into the nuances of audience behavior and leveraging data-driven insights, creators can unlock the secrets to…
Read MoreInternship Experience
(April 17, 2014) – In my senior year of college, I started looking for internships around Boston that could give me experience in not just marketing but also in video marketing. At my college, I am very connected with the office of marketing and communication, so that is where I started asking if anyone in…
Read MoreWhat is The Best Type of Video for Online Content Strategy?
When exploring the vast ocean of online content strategy, finding the perfect vessel to sail your message across to the audience is essential. Explainer videos, with their ability to distill complex concepts into engaging visuals and narration, emerge as a beacon of clarity and connection amidst the digital waves. But is this the only ship…
Read MoreWhat are LSI Keywords and do they matter?
Exploring the domain of SEO reveals a hidden gem: LSI keywords. This unassuming yet potent tool holds the key to discovering a new dimension in content optimization. By delving into the world of Latent Semantic Indexing keywords, a treasure trove of possibilities emerges. These keywords not only enhance visibility but also elevate the quality of…
Read MoreHow Can Video Help My Business?
Imagine your business as a ship sailing through a vast ocean of competitors. Just as a lighthouse guides ships safely to shore, video can illuminate your brand and lead customers to your business. From compelling storytelling to engaging product demonstrations, video has the power to steer your business towards success in the digital landscape. But…
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