Archive for August 2014
ROI and Video Content
Video content plays a vital role in boosting ROI by enhancing consumer engagement, purchase likelihood, and brand visibility. Statistics show 73% of U.S. adults are more inclined to purchase after watching videos, highlighting their impact on consumer behavior. Challenges include ensuring professional quality, meeting business goals, and measuring impact accurately. Professional video production is essential…
Read MoreThree Things a Video Production Company Can Contribute To Your Social Media Campaign
The Value of Video in Today’s Digital Age They say a picture is worth a thousand words—but then, consider a video that is basically a handful of photographs laced together on a digital frame. Well, that has to be worth a million words. The Ubiquity of Videos in Public and Private Spheres In today’s social…
Read MoreHow Video Can Give Nonprofits A Boost
The top two objectives of any nonprofit organization are to create awareness about their advocacy and to raise money that would enable them to further promote and take steps to advance their cause. As the name suggests, the organization’s staff members are not geared toward collecting profits for themselves, and so volunteers are needed to…
Read MoreWhat is Content Marketing?
So, you’ve heard the term “content marketing” thrown around, but what does it really entail? Well, imagine a world where your brand’s message is not just heard but resonates with your target audience on a deeper level. Content marketing is more than just creating posts; it’s about crafting a narrative that speaks to your customers’…
Read MoreMarketing Trends That Can Increase Brand Awareness And Business Income
In today’s dynamic marketing landscape, staying abreast of emerging trends is pivotal for brands aiming to elevate their visibility and revenue streams. From the power of influencer collaborations to the effectiveness of tutorial videos in showcasing product features, embracing innovative strategies is paramount. However, beyond these conventional tactics, there exist distinctive approaches that can truly…
Read MoreChanges in Photography
(August 6, 2014) – Like all other technologies, photography has featured innovations and advancements over the years. From the size of the camera to the digital movement, photography has become easier for the average user. Currently, photography is going through a new transition, thanks to the Lytro Illum. This camera and the technology it represents…
Read MoreRevolutionizing Marketing: The Power of Branded Videos
In the ever-evolving realm of marketing, the integration of branded videos has sparked a paradigm shift in how businesses engage with their target audience. These videos possess an inherent ability to captivate viewers and convey a brand’s narrative in a visually compelling manner. By exploring the strategic nuances and creative potential of branded videos, companies…
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