Archive for August 2015
What is B-Roll?
One of the most common questions that we receive when on set: “What is B-Roll?” A term widely used in video production is often lost on those who aren’t used to hearing it. Because it’s now used in many styles and forms of video, you should have a firm understanding of just what exactly it is. The phrase…
Read MoreVideo Interviews at Brockton Hospital
Last week was a busy week for us over at Skillman Video Group. On Monday and Tuesday, we had 2 shoots with a construction company, and then on Friday we had a shoot located at Brockton Hospital. Hired by Jennings, we went to the hospital and set up a room in an interview style. First, a…
Read MoreOn Set: Branded Video for Bond – Part 2
Another day, another video shoot! This was the last day with our client, Bond, to finish getting all of the footage we needed for their new branded video. There was a half-day shoot last week and a shoot on Monday as well. Over the two and a half days, 25 people needed to be recorded…
Read MoreOn Set: Branded Video for Bond
Construction companies like to start early. So when you’re hired by one, expect your production to do the same. At 7:00am on Monday, SVG was in Everett, Massachusetts ready to film a video for Bond. The request? A branding video composed of over 25 interviews with company employees, all shot with different backgrounds over the course of a…
Read MoreMaking Video Work for Your Different Social Media Channels
We’ve said it before, and we’ll say it again and again: video is the future of marketing. Plain and simple. Because of this, we believe that everybody should be doing video, and if you aren’t already on board, you better hop on fast. If video is the future of marketing, then social media is the means…
Read MoreLocation! Location! Location!
Choosing the location for your video is another vital step in the pre-production planning for your shoot. Where you choose to shoot matters – it really is all about location. There is such a distinct power in visual language, and the backdrop you decide to use communicates so much before the first words are even spoken.…
Read MoreSVG on Set: Video Production for Arianna Skincare
Sometimes, the best way to showcase yourself and tell your story is through video, and we helped a client do just that this week. The video shoot focused on the founder of Arianna Skincare, who has led an amazing and inspiring life worth sharing with the world. That’s where SVG came in. This was the first of a two-day…
Read MoreA PR Video for Broadcast
While on this blog we have discussed set dressing, casting, post production, and many other aspects of video production, the simple fact is: there isn’t always enough time. Sometimes a video needs to be prepared, shot, and ready to go in its final form in only a matter of days. That was the case this…
Read MoreYouTube Says Goodbye to Google+
Google+ has always felt like more of a necessity than anything else, providing many users with the feeling of being forced onto a bandwagon. Well, those who have been griping now have particular reason to rejoice. Google recently announced that, as part of a large-scale upgrade, they will no longer force people to use a…
Read MoreUsing Video to Boost Your SEO
SEO (Search Engine Optimization) can no longer be ignored if you want your business to succeed online. When people search online for something related to your company, you want to make sure your name is as high up on that list as possible. According to Search Engine Journal, “75% of users never scroll past the first…
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