Archive for September 2015
Using SEO to Stay Relevant
In the digital age, having a website and social media presence are essential for any business, but even those aren’t enough anymore to stay relevant. If you feel like your marketing strategies and efforts are going unnoticed and falling into the void of the Internet, it might be time to change how you are advertising. Producing content…
Read MoreUsing Video in a Kickstarter Campaign
September 22, 2015) – Transforming a small idea into a big reality is no easy task, especially when you need to convince others to support that idea financially. Kickstarter campaigns have become wildly popular in recent years because they allow anyone with a vision to reach an audience and receive the funding they need. This…
Read MoreSVG on Set: Quick Turnaround for a PR Video
(September 16, 2015) – Last Friday, SVG was approached by the Toronto-based Bridgehouse Asset Managers to shoot an interview with their CEO for an upcoming press release. In need of a quick turnaround, we were able to assemble our crew, determine the equipment necessary for the project, and shoot the following Tuesday. When it comes…
Read MoreConceptual Video vs. Traditional Video
When pondering between conceptual videos and traditional videos, it’s crucial to take into account the impact each style has on your viewing experience. Conceptual videos challenge your perception and ignite your imagination, whereas traditional videos offer a sense of comfort and familiarity. The choice between the two ultimately shapes how you engage with the content…
Read MoreSVG on Set: Consumer Video Production at a Mall
(September 10, 2015) – The great thing about working in corporate video is that you never know where you’ll be filming next. This week, SVG was filming with Arianna Skincare for a second time. Rather than at an apartment or the Boston Commons like last time, the shoot was held at their store at a…
Read MoreCamera Movement in Video Production
Camera movement in video production is a vital element that can transform storytelling and evoke emotions in viewers. Stationary camera movement guarantees stability and focus, while the Steadicam technique ensures seamless tracking shots. Handheld camera style adds authenticity and urgency, creating an intimate connection with the audience. Various movements, like panning and zooming, bring unique…
Read MoreMy Summer with Skillman Video Group
(September 1, 2015) – Hi, everyone! My name is Emily, and if you’ve seen our blog at all this summer, you may have noticed my name on at least half of the bylines. That’s because I was SVG’s intern this summer. First off, thank you for reading! I had a great time both writing and…
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