The Undeniable Importance of Video in Your Marketing Strategy
Video content (online video in particular) has become crucial in marketing campaigns, and its importance cannot be understated. Think of how many videos are watched on the Internet every single day. To give you a greater idea, over four billion videos are viewed every single day on YouTube. A lot, right? Whether you’re on social media or on one of your favorite sites or simply browsing, you’re going to encounter a video of some kind.
What makes video such an engaging medium is the fact that it takes elements from a number of other mediums and combines them into something wholly appealing, accessible, and shareable. As an example, you think people rather read a how-to guide or watch a how-to video on YouTube? Video can turn heads and capture attention in ways that other mediums simply can’t.
Video content is a surefire way to help with your online efforts overall. You can never have enough. In this day and age, a portfolio brimming with video content is a true sign of dedication and professionalism, creating a greater sense of trust and authority. It also allows you to put a human, conversational face on your company or brand that can’t come across as well via other means. That last aspect is only growing more and more important with time.
Here are just a few statistics to highlight how important video content has become:
- According to Brain Shark, 74% of all internet traffic in 2017 will be video. They also say that 52% of marketing professionals worldwide name video as the type of content with the best return on investment.
- According to Digital Sherpa, videos increase people’s understanding of your product or service by 74%.
- According to Video Brewery, on average, 100 million users watch online video each day, many of whom are looking for advice on how to do something, to buy a product or service, etc.
- According to Digiday, online video users are expected to double to 1.5 billion in 2016. They also say that 76% of marketers plan to add video to their sites, making it a higher priority than social media.
As evidenced, the benefits of video content are undeniable. It’s important that you don’t allow your business to get left behind.
Skillman Video Group: A Boston Video Production Company
We were recently selected as the 2014 Best Business of Boston in the category of Video/Film Production by the Best Businesses of Boston Award Program. The program is an annual one that honors the achievements and accomplishments of local businesses throughout the Boston area. We are honored and happy to be a part of such a great business community in the Boston area.