How Voice Searches Affect SEO

What is voice search?

Nowadays, voice recognition is becoming increasingly popular with devices such as smartphones, tablets, and even desktop or laptop computers. Voice recognition systems such as Siri, Alexa, and Google Voice Search are being used more than ever. For those of you who are unfamiliar with voice recognition, it is basically a way for you to search the web without you having to type a single word. You simply ask your device a question, and it responds with the answer in seconds by searching the web at an incredibly fast speed.

How Many People use Voice Search?

Voice search is becoming extremely relevant in today’s society. More and more people are continuing to join the trend of asking their devices questions due to the advancements in voice recognition technology. Not only has it become more common for people to use voice search on their phones, but they also use it in their homes, their work, or even in public restrooms. Many people have started buying and using at-home voice recognition systems to turn on their lights, their tv, and their music. Voice recognition technology is continuing to develop and grow, and it doesn’t appear to be slowing down any time soon. Check out this graph by Search Engine Land to see exactly how many people have started to use at-home voice recognition systems since 2016.

What type of People Typically use Voice Search?

Lots of different types of people use voice search. Studies have shown that the largest amount of people using voice search are the 35-44 age group, with an income of over $50,000 a year. The age group that is generally the most comfortable using voice search in public are ages 25-34, however all people are becoming more and more comfortable with using voice search in public.

What are some ways I can Optimize my Website for Voice Searches?

One way for you to optimize your website for voice search technology is to make sure your website, whether it be for a New York bakery, Boston video production, or a Paris clothing store, caters to questions. For example, it is important to have question words like “how”, “when”, “where”, and “who” on your site. People typically use voice recognition to ask their software questions, and the questions are put directly into an online search by the software. For example, Skillman Video Group, a Boston video production company, might use titles like “What is Video Production?” when creating content on their site. When question words are used on your website, it is more likely that when a person asks a question to a voice search engine, voice search will give them your website.

Another way to get your SEO up when it comes to voice recognition is to have graphs available on your site. Google, and especially voice recognition software, loves graphs. Graphs, and other visual representations, ensure to voice recognition that this information is what your website contains, and that they will be satisfying their customer by providing an answer from your site.

LongTail Keywords

Using longer phrases as keywords is a must. People tend to ask their questions in full sentences, not short phrases, so having longer keywords will help your website to stand out to voice recognition systems.

Try to keep it local. It is more common for people to use their mobile phones for voice searches about where to eat, where to get gas, or where to go for fun. All of these are activities in which it is important for people to be going to locally, so throw in some keywords about where your company is located. For example, Skillman Video Group is located in Boston, Massachusetts, so using keywords such as Boston video production is necessary when optimizing.

Make sure your content is divided into organized and easily distinguished categories. In Boston video production, it is important to organize your content for clients, so check out Skillman Video Group’s web page for inspiration. If your website is confusing and does not have clear titles or sections, voice recognition Search Engine Optimization strategieswill not understand where the information is, and will be less likely to use it to answer any questions. That is why it is important to have strong content that is clearly labeled in a logical fashion so it is ready for voice recognition to find.

Will optimizing SEO for Voice Recognition be Easy?

Just like optimizing your website for mobile devices takes time and effort, so will optimizing your website for voice recognition. However, the benefits definitely outweigh the time and effort it takes to do so. Just make sure to follow all of the rules when it comes to attracting those voice recognition softwares, and you’ll be set. Since voice search is fairly new, it will help if your web page shows up as even just a snippet of a result. That way you’re getting your content out there, and the more people click on your result, the more you will be noticed by voice search engines everywhere.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.