Optimizing Websites and Video Content Using “Hot” Keywords

Using carefully selected keywords in the coding of your video or other elements of your website is a great way to increase your company’s presence on the internet.  Major search engines like Google rank the websites they display in search results based on a computer algorithm which determines how relevant each site is in reference to the search words entered by the user.  A great way to improve the performance of your website in search engines is to research what keywords are most commonly used in your business or industry, and attempt to incorporate them into your site.

Sites like Google Trends offer a basic overview of the most popular search words being entered on any given date.  With a little creativity, you may be able to incorporate some of these words into your web content.  A blog is a great choice for exploring the use of trending search words because each post offers an opportunity to discuss different topics.  Finding a way to reference a popular search word in your blog, and even linking to another site that discusses that word in more detail can lead to increased traffic and more business for your company.  Skillman Video Group can also optimize your web video using keywords which have particular effectiveness on social media websites like Youtube and Facebook.  And don’t forget, video is compatible on all major social media sites and really adds another dimension to your Internet Marketing strategy.  Call today at 1-800-784-0140 to learn more!