BuzzFeed Marketing Strategies

buzzfeed marketing strategies utilize various social media platforms

BuzzFeed marketing strategies harness the power of diverse platforms like YouTube, Facebook, and Instagram, tailoring content to engage audiences effectively. By evaluating metrics aligned with campaign goals and adapting to market trends, BuzzFeed maintains relevance. Their success lies in analyzing audience engagement beyond views and clicks, highlighting the need for personalized, data-driven approaches. Embracing this…

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SVG’s Favorite Video Marketing and Video Production Blog Posts

Blogging is an important component of most video production companies, including Skillman Video Group. A blog lets clientele read about our experiences as a video production and video marketing company in Boston while also providing comprehensive information on production or marketing topics. Though we take pride in our blog at SVG, we are also fans of other video production and…

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Online Video Marketing vs. TV Marketing

people watching online video marketing in their living room with the tv on

Online video marketing excels over TV advertising with its heightened effectiveness, lower costs, and extensive audience engagement. With online video ads growing by 88.6% in recent years and the majority of ad agencies backing their efficacy, businesses are leveraging digital platforms to reach their target demographic. Google’s UTM parameters and YouTube’s analytical tools offer detailed…

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Make the Most Out of Holiday Marketing with Video

The power of using online video marketing in holiday advertising strategy only continues to grow. During a season of heightened spending, the promotion of your products and services can easily get lost in the mess of emails and flyers. Reelseo.com suggests relying more heavily on video, just as your consumers do when making purchasing decisions. According…

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Go Mobile! Mobile Marketing Strategy in 2015

With more than half of the U.S. owning a smartphone, mobile marketing is something that everyone should get behind.  By definition, mobile marketing is marketing on or with a mobile device. It “can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas”, as Matti Leppaniemi writes. Thanks in part…

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Make the Most Out of Your Content: Content Marketing and Tracking ROI

Make the Most Out of Your Content: Content Marketing and Tracking ROI 1

To make the most of your content, tracking ROI is essential. It helps evaluate success, identify resonating content, and optimize strategies based on data. Analyzing performance benefits platform optimization, audience engagement, and tailoring content for maximum impact. Utilize specialized tools like KISSmetrics and Google Analytics to measure content effectiveness, tailor content for platforms, and optimize…

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A Theoretical Clash of the Titans: YouTube & Facebook Video

The Seasoned Champ & the Newcomer People of all ages, gather around for the main event!  The Internet has been ablaze as of late with discussions of the rapid rise of Facebook Video and what this means for YouTube, as well as the future of online video.  In one corner, we have YouTube, the insanely…

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Ten Years of YouTube

A Time Before YouTube Do you remember a time when video on the internet was considered to be something of an anomaly? Sure, it was there, but it was usually confined to a low-quality format without any of the options we take for granted with professional video today. This was a time before YouTube. And, it’s…

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5 Ways To Improve your YouTube Channel

Enhance your YouTube channel by understanding your audience, prioritizing video quality, optimizing video SEO, building subscriber engagement, and leveraging cross-promotion. Identify audience interests, create engaging content, and interact with viewers. Invest in quality equipment for sharp visuals and clear audio. Use keywords strategically in titles, descriptions, and tags for higher visibility. Engage subscribers with polls,…

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How to Increase YouTube Views – SkillMan Video Group

How to IncreaseYoutube Views from Skillman Video Group on Vimeo. Round Two Last week, we launched our video series that offers our expertise on SEO, video marketing, and more.  We kicked things off with “How to Use Video in Email Marketing.”  This week, we continue the series with “How to Increase YouTube Views.”  If you…

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