Search Engine Optimization (SEO) is appropriately described as a diverse set of activities that can be performed to increase the number of desirable visitors who come to your website via search engines. In simpler terms, search engine optimization is search engine marketing, – meaning “how to market to search engines”.
Search engine marketing optimization starts from the design of a site. To construct a great content-rich website takes planning. Carefully crafted website content that incorporates a keyword strategy, branding, reputation management, and social media marketing is more likely to attract viable leads. Remember, the person you most want to find on your site is the person who is searching for what you have to offer. Getting high volumes of traffic and achieving high rank will not amount to much if your search engine optimization strategy is attracting the wrong audience.
At SVG our objectives are threefold:
- Identify your target keywords for the best Return on Investment (ROI).
- Write terrific content that clearly explains and motivates web users to take action.
- Develop a web following that is relevant and credible.
- Keyword Research. At SVG we understand the importance of having keywords that accurately tell our clients story (who they are | products and services they offer | what motivates them). We perform keyword relevance assessment by measuring popularity and frequency. We also check for accuracy with regards to the content “message” of each page. Keywords are the foundation of search engine optimization as they are the highest ranking criteria search engines use when indexing sites.
- Site Architecture. The design, navigation and server configuration of any website has a tremendous impact on search engine optimization. These elements determine whether or not a website is spider friendly. At SVG we perform a thorough “crawl” through your site to ensure that your site’s architecture does not pose any challenges and is friendly to search engines.
- On-page Fundamentals. SVG offers custom title pages, page descriptions, keyword density analysis, image attributes and SEO copywriting to ensure white hat compliance regarding search engine optimization.
- Link–building. SVG utilizes ethical link-building strategies that enable our clients to compete for keywords, without crossing over into spam-links. Our link strategies are based on creating legitimate links that are natural and based on relevance.
- Brand Syndication. SVG creates quality, optimized and relevant marketing content through articles, blogs, and videos. We develop strategies to share this content through multiple marketing venues such as social media, press releases and email marketing campaigns.
- Social Media. SVG offers effective social media marketing solutions that give life to the value of our clientele’s brands.