A how to video can be a great way to increase your online appearance in an interesting and engaging way. While sometimes overlooked when considering video marketing, a how to video is actually a great marketing strategy for various internet platforms and social media.
Since the advent of the internet, most people search for information on how to do things or how products work online. On youtube, vimeo, and other social video sites, users can learn about how to succeed in everyday tasks, from cooking a turkey to realigning the tires on their car. With so many people turning to the internet for help, having a how to video can introduce potential customers to your product, along with familiarizing them with your knowledgeable background and your friendly, supportive staff. This can make a great impression on a potential customer, and bring them back to your site for future purchases or help.
There are several different types of how to videos to consider:
Home Improvement: Recently, Skillman Video Group made an instructional video on wallpaper installation for Brewster Home Fashions, a boston-based retailer of fine wall décor. There is a misconception about the difficulty of wallpaper installation, and Brewster Home Fashions wanted to dispel this idea. Brewster Home Fashion’s instructional video will allow homeowners to understand how simple wallpaper installation is, as well as get a glimpse of the fantastic wallpaper Brewster has to offer. If your business is one that involves elements of home improvement, a how to video can introduce potential customers to the ease of installation, and offers you a chance to showcase your product. For more information on Home Improvement videos, check out our How-to Video page.
An offshoot of a Home Improvement video could be a cooking, craft, or lesson video. The concept is essentially the same, and the purpose it serves is again to introduce your product and company to potential customers.
Demonstration of Your Product: If your company is product-based, a good option may be more of a demonstration how to video, walking through the different features of your product. This is a unique opportunity to show off your product in its best light, highlighting the crucial elements that set it apart from the competition.
When you have decided on what type of how-to video best suits your company, Skillman Video Group can help you to ensure it is a success. We will work through all the elements of production, from concept and script development, through production and into editing and the final touches. If you need a set constructed for your how to video, Skillman Video has the knowledgeable staff to help you bring your concepts to life. Skillman Video Group is a Boston Video Production Company. Call us anytime at 800-784-0140.