Using Animation in Web Video Content


Creating animated web and social marketing videos is a new initiative for Skillman Video Group. This stylistic tool is an additional service to help shape and create the kind of content that is most useful to our clients. Whether fully or partially animated, this signals a new horizon for SVG, and a powerful and effective means by which to convey your message to an expanding audience.

Animation is by no means replacing live-action video as a primary content medium. Instead, it offers a different way of looking at the world and a different way of presenting ideas. Maybe your company offers a service that’s difficult to capture or encapsulate by using live actors or company representatives. Animation and animated content allows you to convey ideas or viewpoints that might be tricky to portray in a literal sense. Animation works very well as an expressionistic medium – images stand in for ideas, and the sky is the limit in terms of what can be shown and when.

There is perhaps a connotation that because animation is not ‘real’ or ‘live’ that it is a less effective or mature medium. This is simply not the case. While it’s certainly not the tool for every web or social marketing video, it’s flexibility works particularly well within the short format of online content. Furthermore, using animation allows us to control every frame of a video, and by doing so, fold in stylistic and image choices indicative of a company or organizations brand.

In this way, because it is so easily curated, it’s especially useful when implementing a marketing campaign. The control that animation allows for means that all the content you create can have a cohesive style.

If your looking to create top notch web videos or social marketing content, contact Skillman Video Group today – an animated video may be the perfect solution to what you’re looking for.