Video Marketing Glossary

Curious about the meanings of some words and phrases in the world of video marketing? Check out our glossary to find the answers!

Closed Captioning: There are many benefits to adding closed captioning to your company’s video. Captioning can be seamlessly incorporated either onto a DVD, or a video produced solely for the web. Read more about closed captioning here…

Corporate Video: Quality is absolutely the most important factor when it comes to producing a corporate video. There is simply no better medium to communicate with customers, sell your products or ideas, and market your services. Read more about corporate video here…

Event Video: Photographs and audio recordings can both be effective ways to record and remember events, but neither of these has the sensory impact of video. Videos of keynote speakers and business meetings can be shown to those who were not able to physically attend. Read more about event video here…

Get YouTube Views: So, you have a video up on YouTube, but what good is it if no one is watching? It is necessary to both provide content that consumers want, and also to make it easy for consumers to find that content. Read more about getting YouTube views here…

Legal Video Marketing: When advertising legal services, the most important consideration is projecting an image of competence and trustworthiness. A video will allow viewers to feel an emotional connection with your firm in a way that traditional print ads cannot. Read more about legal video marketing here…

Marketing YouTube: YouTube, the third most visited site on the Internet, is an extremely powerful marketing tool. However, simply creating a video channel for your company and posting one or two videos is unlikely to achieve any noteworthy results. Read more about marketing on YouTube here…

Promotional Video: A promotional video is intended to promote a business, a product, a service, or an event. Businesses create promotional videos in order to let customers know about a new product or a special sale. Read more about promotional video here…

Video Advertising: If you are looking to spread the word about your business, you should definitely consider adding video content to your website. Using videos to promote your products is much more effective than using print ads. Read more about video advertising here…

Video Marketing Company: As a business owner, your goal is to drive a large number of people to your website. This will result in more sales, and ultimately, greater profits! However, it can be hard to create a website that truly showcases the unique strengths of your business. Read more about video marketing company here…

Video Marketing Service: As video content becomes more prevalent on the web, it is now a necessity that businesses use video as part of their online marketing strategy. The goal of video marketing is twofold. Read more about video marketing service here…

Video Marketing YouTube: YouTube is an extremely powerful marketing channel, as it is the third most visited site on the Internet, behind only Google and Facebook. People visit YouTube for a variety of purposes, including entertainment, information, and practical instruction. Read more about video marketing on YouTube here…

Video Search Engine Marketing: Although Google and YouTube are still the two biggest players in video search, many new search engines focusing specifically on video are cropping up. Some of these include blinkx.com, fooooo.com, and truveo.com. Read more about video search engine marketing here…

Video Sitemap: A video sitemap provides Google and other search engines with data about all the video content on a particular website. With a video sitemap, site administrators can label their videos by category, title, description, running time, and intended audience. Read more about video sitemaps here…

Video Testimonials: It is common for web sites to feature customer testimonials, but the majority of these are in print form. Why not stand out from the crowd and use powerful video testimonials instead? Read more about video testimonials here…

Video Viral Marketing: Videos are said to be “viral” when they become popular through word of mouth promotion. Viral videos often incorporate humor or shock value, but any type of video with mass appeal has the chance to go viral. Read more about video viral marketing here…

Video Widget: If you wish to place video content onto your blog or website, the easiest way to do this is through the use of a video widget. A “widget” is just a fancy way of describing a website element that users can interact with. Read more about video widgets here…