Video Marketing

Take Your Marketing Campaign to the Next Level with Online Video Content

Online video has become crucial in marketing campaigns, and its importance cannot be understated.  Think of how many videos are watched on the Internet every single day.  To give you a greater idea, over four billion videos are viewed every single day on YouTube.  A lot, right?  Whether you’re on social media or on one of your favorite sites or simply browsing, you’re going to encounter a video of some kind.

What makes video such an engaging medium is the fact that it takes elements from a number of other mediums and combines them into something wholly appealing, accessible, and shareable.  As an example, you think people rather read a how-to guide or watch a how-to video on YouTube?  Video can turn heads and capture attention in ways that other mediums simply can’t.

Video content is a surefire way to help with your online efforts overall.  You can never have enough.  In this day and age, a portfolio brimming with video content is a true sign of dedication and professionalism, creating a greater sense of trust and authority.  It also allows you to put a human, conversational face on your company or brand that can’t come across as well via other means.

Here are just a few statistics to highlight how important video content has become:

  • According to Brain Shark, 74% of all internet traffic in 2017 will be video.  They also say that 52% of marketing professionals worldwide name video as the type of content with the best return on investment.
  • According to Digital Sherpa, videos increase people’s understanding of your product or service by 74%.
  • According to Video Brewery, on average, 100 million users watch online video each day, many of whom are looking for advice on how to do something, to buy a product or service, etc.
  • According to Digiday, online video users are expected to double to 1.5 billion in 2016.  They also say that 76% of marketers plan to add video to their sites, making it a higher priority than social media.

As evidenced, the benefits of video content are undeniable.  It’s important that you don’t allow your business to get left behind.



Getting Your Video Content Out There and Reaching Your Intended Audience

In business today, it’s not enough to simply create video content.  It’s important to consider the launch and who your target audience is well before the actual production begins.

To start off, know your target demographic.  Who are you trying to reach?  Is this B2B or B2C?  What will your audience be interested in?  If you dive in without any knowledge of your audience or without an understanding of who exactly you are trying to reach, the video will merely be a shot in the dark.

Don’t let your video project become a vanity project.  In the end, it all comes down to what matters to the consumer.  These days, they are looking for easily digestible content that is going to grab their attention in a matter of seconds.  You have no time to waste.  Here’s a statistic: according to Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.  You will lose about 1/3 of your viewers by 30 seconds, 45% by 1 minute, and so on.

You only have those first few seconds to hook your audience and grab their attention.  Make them count.

When it comes to launching your video content, there are several steps you should take in making sure that your video is optimized and will reach the intended people.  Here are a few:

  • Choose the video hosting platform that’s appropriate for your needs
  • If using YouTube, your video must be tagged properly, with accurate and keyword-friendly titles and descriptions.
  • With mobile search rapidly expanding, make sure that your video is optimized for mobile.

And this brings you down to social media and all of its channels, from Facebook to Twitter to Google+ and so on.  If your business has yet to jump on the social media bandwagon, it’d be wise to do so as soon as possible.  These days, incorporating social media into your marketing plans is something of a necessity.  While the popularity of social media has been high for quite some time now, it is only on the rise and any savvy business knows to take advantage of it.

Keep your audience in mind, and be sure to incorporate several social media platforms into your marketing plans.




Skillman Video Group: A Boston Video Production Company

At Skillman Video Group, we know the importance of online video marketing in today’s business market.  Online video marketing is not just about the video content itself (which we can help take from concept to content).  While that process is utterly integral, you must also consider the number of ways to optimize your video, reach your intended audience, and get your story out there.

SVG is a video production company and so much more.  Not only can we get you the content you’re looking for, but we can also take your video where it needs to go.  Professional video production furthered by services in SEO, social media marketing, and much more.


Skillman Video Group LLC is a Boston video production company. Call us anytime at 617-858-8232.