The Organization

Kenney & Sams is a Massachusetts litigation firm that made a deliberate strategic choice: rather than offer general practice across many disciplines, they focused exclusively on trial work. Their clients range from entrepreneurs and startups to Fortune 500 companies — what they share is a dispute that threatens to disrupt their business and distract them from running it. Kenney & Sams exists to take that burden on entirely.

The Communication Problem

Every litigation firm claims to fight hard for its clients. The language is generic because the field is crowded and the stakes are high — prospective clients in the middle of a serious dispute are looking for confidence and competence, and most firms sound identical.

Kenney & Sams had something real to differentiate them: a methodology they call TrialThink. From the moment a case comes in, every member of the firm analyzes it together — identifying opposing counsel, the judge, the case type, the best team composition. They pool 200 years of collective experience in a single case review meeting, at their own expense, as an investment in the client before a fee arrangement is even established.

That process is their actual competitive advantage. But it was invisible — living inside the firm's culture rather than its communications.

The Thinking

The video needed to do something specific: make a prospective client understand not just that Kenney & Sams was good at litigation, but why — and trust that the reasoning behind their approach was sound.

The interview structure was designed to surface the methodology directly from the people who built it. The TrialThink explanation — that preparing every case for trial from day one drives better settlements because opponents know you're a force to be reckoned with — is counterintuitive enough that it needed to come from a credible voice, not a marketing claim. Hearing it articulated by the attorneys themselves, with the specificity and confidence of people who have built this approach over decades, is what makes it land.

The presence of a marketing counselor who had been through prior workshops with the firm was a meaningful structural advantage — they ensured the attorneys surfaced the thinking that had been developed in those sessions rather than defaulting to generic statements about client service.

The Work

A brand video for Kenney & Sams, featuring interviews with six attorneys across a single production day. Shot at the firm's offices with a focus on creating a visually sophisticated environment that matched the firm's positioning as a high-caliber trial practice. Designed for use on the firm's website and in business development conversations.