Our Work
Every engagement starts with the same question: what does this audience need to understand — and what's standing in the way?
Work
Every engagement starts with the same question: what does this audience need to understand — and what's standing in the way?
Engineering & Industrial
Their people were the differentiator. No one outside the company knew it.
Fischbach & Moore
Skilled trades companies earn trust through the quality of their work. But quality is invisible until someone sees the people behind it. Fischbach & Moore didn't need a capabilities video — they needed the outside world to meet their crew.
How we found the story → Our Work: Fischbach & Moore
Complex Nonprofit
The science had never been more promising. Most donors had no idea the window even existed.
National Down Syndrome Society
Nearly all adults with Down syndrome will develop Alzheimer's disease. For the first time, large-scale clinical trials are available to this population — a rare scientific window that may not open again for a decade. NDSS needed major donors to understand both the urgency of that moment and their own role in it. That requires more than awareness. It requires a specific kind of clarity.
How we found the story → Our Work: National Down Syndrome Society
Consulting & Advisory
Their partners had deep expertise across a dozen industries. Their prospective clients couldn't tell them apart from anyone else.
L.E.K. Consulting
L.E.K. is a global strategy consulting firm whose partners advise clients on some of the most consequential decisions in energy, healthcare, chemicals, travel, digital transformation, and AI. Their thinking is genuinely differentiated. The challenge was making that differentiation visible to the clients who needed to find them.
How we found the story → Our Work: L.E.K. Consulting
Innovative B2C
Everyone thought they knew what a board game cafe was. That was the problem.
Tavern of Tales
Tavern of Tales is a board game cafe on Mission Hill in Boston — except that description undersells it so badly it almost works against them. Private rooms, game masters who run the experience for you, custom sound design, curated food and drink. The category name sets the wrong expectations before a single customer walks in the door.
How we found the story → Our Work: Tavern of Tales
Deep Technical B2B
The biggest unsolved problem in enterprise cybersecurity. Most of the people responsible for fixing it didn't know it existed.
Onapsis
Onapsis protects the business-critical ERP applications — SAP, Oracle — that run 77% of the world's revenue. The threat to these systems is real, documented by US-CERT, and exploited by nation-states. The challenge was that the very executives responsible for enterprise security had largely never considered these applications as attack surfaces. You can't sell protection against a risk someone doesn't believe they have.
How we found the story → Our Work: Onapsis
Healthcare & Research
Their clinicians knew the protocols. In a crisis, every second depends on executing them correctly.
Boston Children’s Hospital
When Ebola cases began appearing outside West Africa, hospitals across the United States needed to prepare for a disease few clinicians had ever encountered firsthand. Boston Children’s Hospital developed detailed cross-department protocols — but procedures that complex are difficult to absorb through written documents alone.
How we translated the protocols → Our Work: Boston Children's Hospital
Deep Technical B2B
Their product was solving a national supply chain crisis. Their audience had no idea.
EFC Gases & Advanced Materials
EFC is the only domestic producer of the ultra-pure gases that semiconductor chips require. The technology is real, the strategic importance is significant — but none of that travels without explanation. The question wasn't what to say. It was how to make a technically complex advantage feel urgent and trustworthy to the people who needed to act on it.
How we found the story → Our Work: EFC Gases & Advanced Materials
Complex Nonprofit
Their model was genuinely different from every other principal prep program in the country. The people who needed to fund it, join it, and partner with it couldn't tell.
Lynch Leadership Academy at Boston College
Lynch Leadership Academy brings together charter, district, and Catholic school principals — three sectors that rarely collaborate — and trains them as organizational executives, not just educators. The program is built on the idea that a principal is essentially a CEO, and should be developed accordingly. The communication challenge was making that model legible to three very different audiences at once: donors, school systems, and aspiring principals.
How we found the story → Our Work: Lynch Leadership Academy
Engineering & Industrial
Their customers couldn't see the full value of what they did — until they were already deep into a crisis.
Gustavo Preston
Gustavo Preston designs, sells, and services commercial water and pump systems across New England. Their competitive advantage is built on technical depth, 24/7 responsiveness, and the kind of institutional knowledge that only comes from knowing 90% of the mechanical rooms in Boston. None of that is visible from the outside until something goes wrong.
How we found the story → Our Work: Gustavo Preston
Innovative B2C
Their product could change how homeowners think about their biggest asset. Most people had never heard of it.
Hometap
Hometap offers homeowners access to their equity without a loan or monthly payments — a genuinely novel financial product that requires a shift in how people think about their homes before they can trust it. The communication challenge wasn't awareness. It was comprehension followed immediately by confidence.
How we found the story → Our Work: Hometap
Deep Technical B2B
Their experts knew the business inside and out. Their own employees couldn't access that knowledge.
Coverys
Coverys is a leading medical malpractice insurer that had grown significantly through acquisition. The expertise inside the firm — underwriting philosophy, risk management approach, specialty and E&S markets — lived with senior leaders in individual conversations. Getting that knowledge to travel consistently across a growing, distributed workforce was the real challenge.
How we translated the expertise → Our Work: Coverys
Engineering & Industrial
A company founded in 1907, operating across a dozen industries. Most people still couldn't say who they were.
Bond Brothers
Bond Brothers is a construction and infrastructure company with deep roots across utility, healthcare, academic, and civil projects throughout the Northeast. The challenge wasn't capability — it was legibility. The company had undergone a major rebrand and needed the outside world to understand not just what they built, but who they were.
How we found the story → Our Work: Bond Brothers
Engineering & Industrial
They'd been in business for generations. Most people still pictured a sweatshop.
Crown Uniform & Linen
Crown Uniform & Linen is a fourth-generation family-owned industrial laundry company with a state-of-the-art facility, a genuine commitment to sustainability, and a workforce culture built on personal relationships. The problem was that almost none of that was visible. The industry carries a stereotype — exploited workers, environmental contamination — and Crown was the opposite of it in every meaningful way.
How we found the story → Our Work: Crown Uniform & Linen
Innovative B2C
A cancer survivor turned entrepreneur whose personal story was the product — if the right person could help her tell it.
Arianna Skincare
Arianna Skincare is a boutique skincare brand founded by Miri Torres, who survived stage 4B Hodgkin's lymphoma at 17, emigrated from Israel, and built a business around the conviction that beauty and wellness are inseparable. The product line is real. The founder's story is extraordinary. The challenge was translating that story into something a customer could feel before they ever walked into the store.
How we found the story → Our Work: Arianna Skincare
Consulting & Advisory
Their thinking was sophisticated enough to be published. Their clients were too busy to read it.
Carlisle & Co
Carlisle & Company advises automotive OEMs, dealer groups, and tier-one suppliers on some of the most consequential strategic questions facing the industry — mobility, digital disruption, workforce transformation, the future of the service lane. Their consultants think at a level their clients trust. The challenge was getting that thinking in front of those clients in a format they would actually engage with.
How we found the story → Our Work: Carlisle & Company
Innovative B2C
A therapy trusted by the Mayo Clinic and the NFL. Their patients had never heard of it — and had stopped believing anything would help.
Nutrition & Whole Health Solutions
NWHS is a functional health practice in the business of helping people heal naturally — without drugs, without surgery, and without the frustration of being told their symptoms are normal when they clearly aren't. Their newest offering, SoftWave therapy, is genuinely breakthrough technology. The challenge was reaching patients who had already been disappointed enough times to stop trusting new solutions.
How we found the story → Our Work: Nutrition & Whole Health Solutions