When working with our clients, we go by the mantra of “telling a genuine story”. Stories have a profound and powerful effect on the growth of modern marketing initiatives. The process of storytelling is oriented around creative solutions to developing content. SVG doesn’t just preach the idea as a tenant of online marketing. We have lived our story and experienced the benefit of sharing our story firsthand.
Christina Skillman, Founder & CEO of Skillman Video Group, started her career working in local cable television. Inspired by the success of her first documentary production in the United Kingdom, “BIllericay, England” (for which she won a national award in 2003) Christina started Skillman Video Group from a Somerville apartment in 2005. Using the burgeoning tools of the internet to recruit prospective businesses and organizations, Skillman Video Group has evolved into an international video production company. SVG has created video content for local Boston and New England clientele as well as national, and even international audiences.
The mission behind SVG is to meld business-minded productions with a creative filmmaking bent. Skillman Video Group was founded on two particular ideals: the highest possible production work, and a close and ongoing connection with our clients.
After working with clients such as Yamaha and Gillette, word about Skillman Video Group spread. From the onset, SVG prided itself on a personal touch. Christina’s focus on building strong and lasting client relationships has undoubtedly contributed to SVG’s rapid growth.
Additional growth was experienced when Skillman Video Group started to utilize Search Engine Optimization (SEO) tools to bolster it’s online presence. Tying SEO into the fabric of our website, blog, and social media majorly affected SVG’s client base. The adaptation of SEO sparked a measurable jump in the number and type of clients that SVG began working with. Our incorporation of social media and SEO into our business practices provided a powerful means of putting our story out into the world.
SVG has since relocated to new offices in the heart of downtown Boston. Having expanded our list of services, SVG can offer online marketing strategies for companies both large and small. SVG has done work with local law firms, the Country Music Association, and even the Rwandan government. We have a well-established intern program, and are helping to train the next generation of videographers. Our staff includes experts on video production, social media marketing, search engine optimization, and script writing. But at it’s heart, SVG is still about the same fundamental: telling your genuine story and putting it out into the world on the largest stage imaginable …..the world wide web.