How to Tell a Story Through Video
Throughout the years businesses have been using the traditional selling tactics of TV commercials and have been quite successful. Though recently with the progress of DVR and online streaming, audiences tend to skip right by the commercials. People are more aware of the commercial tactic and skip right through them. That’s why storytelling and visuals, together, have become extremely important. Professional video production companies are well aware of this new change. With the change to pursue social media platforms the biggest challenges with todays Internet and social media usage is to properly convey your story to make it stand out. However, it is evident in online video that more and more businesses, along side professional video production companies, are using storytelling techniques to engage audiences. Videos that tell an engaging yet relatable story are more likely to be shared, liked and commented upon. They are therefore more likely to go viral and they will be remembered. Boston video production services allows clients to uncover stories about their businesses, which will allow their customers to connect with them on a deeper level.
Any Professional video production company knows that ‘storytelling’ has immense strength when implemented in video content. Storytelling is more concise than a sales pitch, and everyone can relate to a story. Businesses who have less experience with video marketing may tend to want their video to say as much as they possibly can about their business. They don’t realize how quickly a viewer will switch off from being bombarded with information. Storytelling is a fantastic solution to this problem. It is not only an interesting way to get a lot of information across; it is also a lot more concise. It can bring out an emotional response more easily than a more practical explanation. Good storytelling examples will always be the ones that ‘get you’; the ones that make you laugh or cry or get angry or make you think – or at least make you want to watch till the end!
Video Storytelling Examples
It’s believed by most historians and psychologists that storytelling is one of the many things that define and bind our humanity. Humans are perhaps the only animals that create and tell stories. Before man learned to write, he had to rely on his memory to learn anything. For this he had to be a good listener. A good story teller was always respected. He could easily find an audience, eager to devour every exciting bit of information in their stories. These stories were also shared with others in far away lands, when people traveled. The stories traveled with them. And when they returned home, they brought with them exciting new tales of exotic places and people. History of storytelling reveals that the stories came in all variety. Myths, legends of all kinds, fairy tales, trickster stories, fables, ghost tales, hero stories, and epic adventures, these stories were told, retold. Passing down from generations, these stories reflect the wisdom and knowledge of early people.
Using Testimonials – This is a big one, especially for brand identity. You may want to make a series of videos from your best customers sharing their story. These are usually loaded with interesting content that can create an emotional bond between your company and the customers. For example, recently SVG created professional video content for Acupuncturist Robert Gracey. Because we wanted people to learn all about Robert, we had two different patients give testimonials. They told us a little bit about themselves, when their pain first began, and how Robert’s practice helped them in many ways. We gathered a lot of interesting, important information that used for the final professional video product.
Say “Yes” to Fictional Content – You may even grab inspiration from your favorite childhood books. If you can imagine it, you can make it. Each episode in these series should convey a short message and a strong call to action. Of course, a compelling story and decent actors can take your brand a long way.
Your Hero’s Journey – Brand awareness videos are all about telling a personal story. Think out of the box and tell the world how your business was born. You can explore the hard-won lessons, the challenges, the choices and outcome. The video should be interesting and authentic. Keep in mind, that if it happened to you, there’s a big chance that it happened to others and many viewers will relate to your story. There’ s always value in sharing your businesses’ journey.
Documentary Videos – Documentary styled videos are meant to contain true stories or short talks. The videos can be about anything related to your business. From a project with a client, to a day in the office. This is great for an entrepreneur that wants to get started. Recently, SVG was hired by a company in Washington D.C to film a documentary style video of Raytheon BBN Technology employees. Our professional videographer was also asked to take B-roll shots of the BBN grounds and lab rooms. Also we interviewed some employees for the documentary.
Behind-The-Scenes – These videos should tell all about how you work and what makes your business unique. This is a raw, cool way to show and tell about your business.
Take time to look into real stories that can connect your business with your audience. This way you are simply boosting your brand awareness. Skillman Video Group LLC specializes in video production in Boston. We can assist your business in telling its story. Call us anytime at 1-800-784-0140.