Quick Ways to Ensure Mobile Video Optimization

Mobile First!

Mobile Video Optimization

You probably don’t need to be convinced that mobile video is the way of the future. This reality is already evident. Don’t believe me? If you’re in Boston, then just hop on the T and ride it for a few stops. Can you honestly say that you didn’t see anyone on their phone? If you can, then please comment with a response that details this strange alternate reality you have found.

But in all seriousness, as mobile phone use continues to grow every day, more and more folks are choosing to watch videos on their mobile devices. As someone interested in how to market your video content more effectively, you should employ these strategies with every video you put up on sharing sites.

Responsive Design for Mobile

Responsive design is a term that’s used to describe websites and pages that have been coded to reformat themselves to the device their being viewed on. In simpler terms, and for all intents and purposes, a website with responsive design has a “mobile” version, “tablet” version, and a “desktop” version.

Responsive design in the context of video can mean a few different things. Make sure that the video production company you’re working with understands how the video hosting site you’re using will reformat the video for mobile. And, if the video marketing company that you’re working with has landing pages for video content, then make sure the landing pages are coded to be responsive.

Skillman Video Group, Boston’s premier video production company for corporate videos, corporate video ideas, and video marketing, of course understand the importance of responsive design.

Encoding is Key

Make sure your post production team understands proper encoding procedures for mobile video. Is the video in the proper codec, and does it include HTTP Live Streaming? Sometimes HTTP Live Streaming is referred to as Adaptive Streaming, and it basically is what allows you to broadcast a video from your phone to a television without compromising the video’s resolution.

CTA, CTA!

Hey, you know what strategy will actually drive a ton of traffic to your website? Embed a Call to Action, or CTA, into your video. CTAs are direct links from your video to your website or online storefront. When you upload your video to say YouTube, make sure that the CTAs work properly on a mobile device.

Skillman Video Group knows video production and online video marketing. We’ve been at this for over ten years, and we understand some of the most effective strategies for getting your message heard.

Have a great idea for a corporate video, or need some help developing one? Give us a call.

Skillman Video Group LLC is a Boston video production company. Call us anytime at 1-800-784-0140.

000-017   000-080   000-089   000-104   000-105   000-106   070-461   100-101   100-105  , 100-105  , 101   101-400   102-400   1V0-601   1Y0-201   1Z0-051   1Z0-060   1Z0-061   1Z0-144   1z0-434   1Z0-803   1Z0-804   1z0-808   200-101   200-120   200-125  , 200-125  , 200-310   200-355   210-060   210-065   210-260   220-801   220-802   220-901   220-902   2V0-620   2V0-621   2V0-621D   300-070   300-075   300-101   300-115   300-135   3002   300-206   300-208   300-209   300-320   350-001   350-018   350-029   350-030   350-050   350-060   350-080   352-001   400-051   400-101   400-201   500-260   640-692   640-911   640-916   642-732   642-999   700-501   70-177   70-178   70-243   70-246   70-270   70-346   70-347   70-410   70-411   70-412   70-413   70-417   70-461   70-462   70-463   70-480   70-483   70-486   70-487   70-488   70-532   70-533   70-534   70-980   74-678   810-403   9A0-385   9L0-012   9L0-066   ADM-201   AWS-SYSOPS   C_TFIN52_66   c2010-652   c2010-657   CAP   CAS-002   CCA-500   CISM   CISSP   CRISC   EX200   EX300   HP0-S42   ICBB   ICGB   ITILFND   JK0-022   JN0-102   JN0-360   LX0-103   LX0-104   M70-101   MB2-704   MB2-707   MB5-705   MB6-703   N10-006   NS0-157   NSE4   OG0-091   OG0-093   PEGACPBA71V1   PMP   PR000041   SSCP   SY0-401   VCP550   70-177   350-060   70-413   ICGB   500-260   220-901   100-105  , 1V0-601   101-400   CAS-002   300-115   70-178   101   70-980   300-070   1Z0-061   1Z0-803   350-060   400-201   JK0-022   810-403   SSCP   OG0-093   9L0-012   PMP   70-417   LX0-104   1Z0-144   ICBB   c2010-657   70-347   1z0-434   70-462   NS0-157   300-135   200-125  , 70-411   70-346   000-105   400-201   642-999   SY0-401   ADM-201   220-801   NSE4   ICBB   70-246   70-413   350-080   70-461   70-417