2016 Online Marketing Trends

(January 10, 2016) – Storytelling is a big part of any marketing strategy.

With that said, in a recent Boston Business Journal article, the significance of storytelling is confirmed, along with the more public relations trends to watch in 2016.

Content must be Uniform

In the article “5 Public Relation Trends to Watch in 2016,” the rise of technology and its ever changing ways is said to have redeveloped marketing trends.

Due to the fast paced environment and ways we communicate, technology will play a large role in this year’s marketing strategies. For instance, the first trend Boston Business Journal predicts is “Content will become more searchable and more uniform.”

What does this mean exactly? Create a uniform storyline and message that is unique with tailored search terms that can be displayed across all media platforms.

To break this down into simpler terms: “content must be uniform.”

Storytelling

Besides creating a uniform message, another trend that will make an impact is storytelling.

According to the Boston Business Journal, “Storytelling will be a key to build relationships.”

The Boston Business Journal also points out that, “Well-crafted storylines will become a critical differentiator in how businesses connect with audiences.”

Blogging

Social media has increasingly taken over marketing campaigns, and the Boston Business Journal predicts that blogs and vlogs will provide “positive word-of-mouth and viral social sharing.”

Communication is always a key factor when it comes to PR and marketing, especially when targeting a specific audience.

Blogging provides a way to reach consumers while also being cost-effective. Blogging, unlike newspaper articles and ads, provides a look into a company to be able to see projects they have worked on, challenges they have encountered and how they are overcome.