TimePayment Video Production Case Study: From Casting Call to Final Cut

This TimePayment video production case study shows how creating a compelling branded video takes more than just a camera and a script—it takes vision, precision, and a team that knows how to bring both to life. When TimePayment, a leader in specialized commercial financing, came to Skillman Video Group (SVG) for a corporate video, they weren’t looking for just another talking head—they wanted storytelling with spark.

In this case study, we walk you through the full production journey—from pre-production casting, on-set artistry, and lighting, to post-production animation and motion graphics.

Client Overview: TimePayment

TimePayment offers flexible financing solutions for commercial equipment, enabling small businesses to get the tools they need without upfront capital. With a growing customer base and an evolving suite of services, they needed a marketing asset that could:

• Explain their services in under 2 minutes
• Establish trust quickly with prospects
• Be used across sales, social, and event platforms

Rather than producing a dry explainer video, they wanted something professional, sleek, and full of personality.

Pre-Production: Casting Professional Talent

A successful corporate video starts before the camera ever rolls.

SVG began by holding a casting call to find an actor who could be the face of TimePayment—clear, confident, and conversational. The ideal candidate needed to bridge the gap between relatable and authoritative. We auditioned several actors remotely, narrowing it down based on tone, delivery, and how well they matched the brand’s core values.

“We weren’t just casting an actor—we were casting a first impression for TimePayment.” — Christina Skillman, Creative Director

Talent was selected, wardrobe was pre-approved, and a full production plan was set in motion—complete with scripting, teleprompter pacing, and a studio day schedule.

Production Day: It’s All in the Details

SVG coordinated a one-day studio shoot in Woburn, MA. Our team handled everything, including:

• A professional makeup artist to ensure the talent looked polished under studio lights
• A lighting and audio crew to maintain visual consistency and high-quality sound
• Teleprompter assistance and on-set directing to ensure smooth, confident delivery

The shoot captured multiple takes, angles, and expressions to give editors flexibility in post. Having the client onsite also meant faster approvals and on-the-spot feedback, which sped up the overall timeline.

Post-Production: Bringing the Brand Alive with Animation

With footage captured, it was time for SVG’s post-production magic.

Our team layered in custom animation and motion graphics to enhance clarity and elevate the visual experience—while keeping the tone polished and professional. These included:

• Subtle animated overlays to support key ideas without overwhelming the viewer
• Branded transitions and framing elements that guided attention and added cohesion
• A clean logo animation to bookend the piece with strong brand identity

The motion design work gave the final video a sleek, modern feel—helping it stand out without distracting from the message. It added just enough visual energy to keep viewers engaged, while reinforcing the brand’s credibility and clarity.

Final Result: A Video That Does It All

The finished product was a crisp, high-quality video just under two minutes in length. Its versatility made it ideal for:

• Website hero sections
• Trade show displays
• Social media teasers
• Email marketing campaigns
• Sales presentations

🎬 Watch the Final Video

The client was thrilled. The messaging was clear, the talent hit the mark, and the animation brought it all together into one cohesive package.

What We Learned

This project reminded us that even a “simple” video involves dozens of creative and strategic decisions. By involving SVG from the earliest stages of pre-production, TimePayment benefited from a holistic approach that made the process faster, smoother, and more successful.

A great brand video isn’t just about the finished file—it’s about how well it aligns with your goals, tone, and target audience. This one hit all three.

FAQ About This TimePayment Video Production Case Study

How long did the entire project take from start to finish?

From initial discovery call to final delivery, the full project took approximately 5 weeks. Pre-production took 2 weeks, production was 1 day, and post-production/animation was completed in 2 weeks.

Was this a live-action or animated video?

Both! It featured professionally filmed talent on camera, enhanced with custom animation and motion graphics to boost clarity and engagement.

How did TimePayment use this video after production?

They used it across multiple marketing channels including trade shows, LinkedIn, email campaigns, and their website.

Can SVG help with projects outside of Boston?

Absolutely. SVG works with clients nationwide, often coordinating remote shoots or flying in talent as needed.

Looking to Bring Your Brand to Life?

Whether you’re planning a single interview or a multi-layered animation hybrid, SVG is ready to walk with you from concept to completion.

📩 Let’s talk about your next video project.