A New Year for Video Marketing

(January 2, 2014) – Now that a new year is among us, some might be wondering what this means for video marketing.

Well, to save you some time, we have a clear answer for you. Video marketing is huge and still growing.

“Marketing Profs” on the state of video in 2013 had some interesting stats; like, did you know that 75 million people watch videos online each month and that 40 billion videos are streamed in the US each month? With these kinds of numbers, video marketing is something marketers cannot avoid.

In 2013, ReelSEO surveyed over 600 marketing professionals and found that marketers have started to include more video in their marketing campaigns, and 82% have said that it has made a positive impact.

Marketers have not only used video for their website but also for social media campaigns and email marketing campaigns. 71% of surveyed marketers said they will increase spending on video marketing this year. Video marketing has grown more and more over the years, and it is because it effectively engages customers and influences them.

QuickSprout has found that 25% of users looked for additional product information after watching a video, and 12% purchased the featured product. 2013 was a great year for video marketing, and looking at past history, 2014 will be even better.

Let 2014 be the year you expand or introduce video marketing to your business so you can take advantage of this marketing medium.