Boston Startups that Are Doing Well On Social Media

(February 9, 2016) – We’ve put together a quick list of some Boston-based businesses that have received a lot of attention from the public and other businesses because of their impressive social media work.

Runkeeper

Okay, Runkeeper, the self-explanatory fitness tracking app, was founded in 2008, so maybe it’s a misnomer to call it a “start up.” What’s important is that the app has consistently ranked near the top of the App Store’s “Top Apps by Revenue” and “Top Paid Applications” since 2013. Maybe Runkeeper’s Facebook page, that proudly displays near 300,000 likes, has something to do with that indisputable success.

Spritz

A cool concept for an era defined by 140 characters, Spritz condenses long form news articles into smaller articles that can be quickly read. Spritz deserves some recognition not only for its accomplishments on social media, consisting of over 80,000 likes on Facebook, consistent Facebook engagement, and over 16,000 Twitter followers, but also for transforming a Yiddish word into a trendy brand name. By the way, the company launched its app barely two years ago.

Rethink Robotics

Rethink Robotics, a Boston based robotics company that helps design and produce robots for existing and yet-to-be-defined purposes, is on our list not because of an enormous following on social media. Rethink Robotic’s Facebook page has a considerably large following of over 5,000 users. Instead, we think they deserve some credit for how effectively video services their social media needs. Rethink Robotic’s products can be relatively complicated, and challenging to understand without a visual to accompany the written word. But the videos on the company’s Facebook page make their product’s purpose immediately apparent to those watching.

These fresh Boston businesses have been doing a great job on social media, and successful video marketing campaigns designed for social media have helped them.