Modernizing Training at Coverys: An Engaging Video Approach

Coverys, a leading medical malpractice insurance provider, recognized the need to adapt their employee training strategies amidst significant growth and expansion.

The company’s diverse workforce and multiple locations presented a challenge in maintaining consistent and effective training across the board.

Embracing Video for Personalized Training

Coverys turned to Skillman Video Group (SVG) to create a series of engaging training videos that would resonate with their employees.

The innovative solution involved recording insightful interviews with current employees, sharing their experiences, procedures, and technical knowledge in the medical malpractice insurance industry.

This personalized approach allowed for a relatable and informative training experience, bridging the gap between theory and real-world application.

Creating an Inviting Atmosphere at Coverys’ Boston Office

SVG transformed Coverys’ downtown Boston office into a comfortable and welcoming filming environment.

The goal was to encourage open and honest conversations during the interviews.

The employees, feeling at ease, were able to delve into the intricacies of their work, providing valuable insights for new hires.

Unveiling the Expertise Behind the Industry

The interviews started with lighthearted questions to break the ice before transitioning into more technical discussions.

Topics such as the key differences between excess and surplus lines versus traditional risk transfer were explored, showcasing the depth of knowledge within Coverys.

This approach helped to demystify complex concepts and provide new employees with a solid foundation in the industry.

A Valuable Training Resource for All Locations

The resulting videos captured the essence of Coverys’ culture and expertise, providing a valuable training resource for employees across all locations.

By sharing the knowledge and experiences of their own team, Coverys was able to create a more engaging and effective training program.

Why Coverys Chose SVG

Coverys’ decision to partner with SVG stemmed from a comprehensive selection process.

Out of 20 potential options, SVG stood out due to their meticulous pre-production process.

SVG’s emphasis on building relationships and understanding the client’s vision resonated with Coverys, ensuring a seamless collaboration.

Building Rapport Before the Cameras Rolled

SVG initiated conversations with Coverys employees well in advance of the shoot day.

This approach allowed for in-depth research, thoughtful questions, and the establishment of genuine connections.

By the time filming began, a sense of familiarity and trust had been established, creating a relaxed and productive atmosphere on set.

A Conversation, Not an Interview

The result of this pre-shoot engagement was evident during the filming process.

The creative director of SVG was already acquainted with the interviewees, fostering a conversational tone rather than a formal interview.

This relaxed environment encouraged authentic communication, capturing the true spirit of Coverys.

Technical Expertise Meets Visual Storytelling

SVG’s technical team played a crucial role in ensuring a visually appealing and high-quality production.

They meticulously managed sound and lighting, utilizing the office’s expansive views of the Boston skyline to create a powerful visual narrative that embodied Coverys’ success and authority in the insurance industry.

Frequently Asked Questions

Why did Coverys choose Skillman Video Group for their training videos?

Coverys chose Skillman Video Group (SVG) after a comprehensive selection process involving 20 potential options.

SVG stood out due to their meticulous pre-production process, which emphasized building relationships and understanding the client’s vision. This approach resonated with Coverys, ensuring a seamless collaboration.

SVG’s commitment to establishing genuine connections with Coverys employees before filming began created a relaxed and productive atmosphere on set, resulting in high-quality, engaging training videos that effectively conveyed complex industry concepts.

How did SVG make the filming environment comfortable for Coverys employees?

SVG transformed Coverys’ downtown Boston office into a comfortable and welcoming filming environment to encourage open and honest conversations during the interviews.

The goal was to make employees feel at ease so they could delve into the intricacies of their work and share valuable insights. By initiating conversations with Coverys employees well in advance of the shoot day, SVG established a sense of familiarity and trust.

This approach allowed for a conversational tone during filming, capturing the true spirit of Coverys and making the training videos more engaging and relatable.

What topics were covered in the training videos created by SVG for Coverys?

The training videos created by SVG for Coverys covered a range of topics, starting with lighthearted questions to break the ice before transitioning into more technical discussions.

Key topics included the differences between excess and surplus lines versus traditional risk transfer, showcasing the depth of knowledge within Coverys. These discussions helped demystify complex concepts and provided new employees with a solid foundation in the medical malpractice insurance industry.

The videos captured the expertise and experiences of current employees, making the training content both informative and relatable.

How did SVG ensure the technical quality of the training videos for Coverys?

SVG’s technical team played a crucial role in ensuring the visual appeal and high quality of the training videos for Coverys. They meticulously managed sound and lighting to create a visually engaging narrative.

Utilizing the office’s expansive views of the Boston skyline, SVG incorporated powerful visual elements that embodied Coverys’ success and authority in the insurance industry.

This attention to technical detail ensured that the training videos were not only informative but also visually appealing, enhancing the overall impact and effectiveness of the training program.

What impact did the training videos have on Coverys’ training program?

The training videos created by SVG had a significant impact on Coverys’ training program.

By capturing the essence of Coverys’ culture and expertise, the videos provided a valuable training resource for employees across all locations. The personalized and engaging approach helped bridge the gap between theory and real-world application, making complex concepts more accessible and relatable.

As a result, the training program became more effective and cohesive, fostering a well-informed workforce and enhancing the overall training experience for Coverys employees.