Reviewing Pedigree’s Dog-Focused Viral Video: Simplicity and Appeal in Action

Introduction to Viral Success

Welcome back to week two of our “Corporate Viral Video of the Week” series at Skillman Video Group.

Building on last week’s insights, we continue to explore what makes a corporate viral video click with audiences.

The golden rule is simplicity. A viral video should be straightforward because the typical viewer, likely watching from a busy office, lacks the time to digest complex narratives.

This Week’s Spotlight: Pedigree Dog Food

This week, we feature a video from Pedigree Dog Food, which has swiftly garnered over 700,000 views thanks to its adherence to proven viral strategies.

The video skillfully avoids dialogue, opting instead to showcase the impressive physical capabilities of dogs, making it easy and enjoyable to watch.

Engaging Techniques

The production techniques employed are particularly noteworthy.

The use of slow-motion captures each movement of the dogs with clarity, enhancing the viewer’s experience by allowing them to appreciate the nuances of the dogs’ actions.

This method not only adds drama but also increases the viewer’s engagement, as they anticipate each trick performed by the dogs.

Mass Appeal and the Magic of Dogs

It’s well understood that animals, especially dogs, have a universal appeal. Videos featuring dogs performing amusing antics almost guarantee significant viewership.

Terms like “dog,” “kitten,” and “puppy” in video titles tend to attract views, tapping into the widespread love for cute animals.

The Pedigree video leverages this love effectively, ensuring it appeals to a broad audience without resorting to humor that might not translate across different viewer demographics.

The simple joy of watching dogs in action provides a break from the monotony of daily life, resonating with a wide audience.