Intern Video: Behind Gerry’s Waterbed Emporium

Concept and Execution

When producing this video, we focused on two key attributes: relevance and mass appeal. As a corporate video production company, it is important for us to set a standard for clean, professional video that can be taken seriously. Every day, we see other videos that do not meet our standards.

If you own a television, chances are you’ve seen hundreds of cheap local furniture ads that are poorly produced and awkwardly scripted. It is something that everyone knows and universally mocks. Our video provides a familiar setting that has mass appeal while clearly juxtaposing our services with those of the other guys.

These are two of the most important tasks when making a viral video. You need to find a subject that is recognizable to a large number of people; if it’s not pertinent to them, they won’t watch it. It is also necessary for the video to relate back to you and your services. A video can be very funny, but if it’s not clear that you made it and why, you won’t see any of the benefits.

Creative Process

We had a lot of fun making the video. We shot in front of a green screen and superimposed the ridiculous backgrounds to give it that extra “cheesy” feel. We used goofy neon graphics to really sell the tacky style and even took a cheap shot at Ralph Macchio, but I think that’s fair game at this point.

We wrote the original script and found a devilishly handsome young actor to capture the true essence of Gerry the intern (hey, if you write the blog post, you get to toot your own horn!).

Behind the Scenes Insights

The production involved a meticulous planning phase where we brainstormed various concepts that could both entertain and inform. The choice to spoof cliché local commercials was unanimous, as it offered a creative avenue to showcase our technical prowess while poking fun at a well-known genre.

Impact and Reception

Upon release, the video quickly gained traction on social media platforms, amassing views and engaging our target audience with its humorous take on a dated advertising style. It served not only as a promotional piece but also as a case study for potential clients on how viral marketing can be effectively utilized to capture attention in a saturated market.