Training Videos for Start Up

When OnVocal needed to produce some training videos for an upcoming product launch, they turned to the Boston Video Production experts at SVG.  Our Boston Video Producers worked with them to complete their “About Us” video back in December 2016 and managed to turn the entire project around in less than a week’s time.  They were so happy with that experience they came back to us again when they had another video project that needed professional assistance.

OnVocal is the first intelligent headphones for your smart phone that is compatible with Alexa voice and music services.  Because of the nature of their product, it is important to have easily accessible materials available to customers who may have questions regarding set up or functionality.  From a marketing perspective the last thing you want is to have your customers feeling frustrated that their isn’t easy to find and clear content on how to use your product or answers to basic questions.  Corporate training videos provide a lot of advantages.

1. It allows you to speak directly to your audience.  If a picture is worth a 1,000 words than how much more valuable is video?  According to Forrester Research, 1 minute of video is worth 1.8 million words.  You will have a hard time finding a better medium for trying to explain complex products or processes.
2. Because of the nature of video, it is incredibly sharable on social media and is considered to be “content rich”.  Meaning that if a web site visitor  has a choice between reading a page of text or watching a video, the video will win out more often than not.  From a marketing perspective, pound for pound video delivers a terrific return on your investment vs other print or online materials.
3. It allows you to be seen all over the world with a click of a button.  It may be difficult to train your customers or employees if they are spread out in different geographic locations.  The time and travel savings alone make video one of the most cost effective tools for training available in the market today.

The Boston Production crews at SVG went to the client’s home in Gloucester MA and all 6 of their corporate training videos were shot in under 4 hours.  We shot the videos using a “infinite white” (or limbo)  background to give the videos a professional and polished feel.  The professional video crew arrived at 9 am and were shooting by 10 am.  All of the video content was shot in 4K with professional 3 point lighting and full audio with lavaliere mic and a shot gun. We shot the CEO talking through different features of the product from different angles to give the final product a variety of shots and more visual interest.  The videos are currently in post production and are slated to be completed by week’s end. Check back soon to see the final product!

Skillman Videography Group LLC specializes in Boston video production. Call us anytime at 1-800-784-0140.