Creativity in Marketing Videos

You’ve already read how a professional and effective marketing video with Skillman Video Group can have a great return on investment and help your business grow! (If you haven’t, scroll down and check out some of our earlier blogs!!)  You also know what kind of video you would like to make.  (Again, scroll down if you haven’t decided!!)  Now it’s time to think about what you want to do in your video, and some of the ways it can creatively stand out!

Your business and how you do it is totally unique.  Your on-line marketing video should be too!  Marketing videos can be so much more than just informative – but entertaining and engaging as well!

When it comes to creativity in videos, the sky’s the limit!!  Here are just some of the ways you can show off your company!

1. Comedy – A funny and entertaining video can not only grab the attention of your clients, but also make you stand out from the competition!  Your company will be more approachable while demonstrating a thorough understanding of your industry.  Skillman Video Group professionals have experience in writing witty and humorous scripts that will effectively market your company but also show that you know when to not take yourself seriously!  Check out the award-winning “mockumentary” series Skillman Video Group did with law firm Hamilton Brook Smith & Reynolds!

Hamilton Brook Smith and ReynoldsHamilton Brook Smith and Reynolds hired SVG to produce a comedic series of “mockumentaries” in keeping with today’s reality-tv style, for a presentation to the Association for In-House Corporate Counsel. The producers at SVG collaborated in editing/writing the script, shooting, directing talent and editing the final videos (5 in all). This project was a two-time winner at the 2009 LMA Awards. Click here to view other scenes from ‘The Company’.

2. Videography – Are you looking for a traditional video that is effective and simple?  Or would you like a video that has a unique style?  Video can be so much more than just a “talking head”!  The producers at Skillman Video Group know the rules to creating a professional high-quality video and can use the latest techniques to capture footage that is both dynamic and visually appealing.
3. Character – What is the character behind your company?  Who are the people that make the gears work?  How can they contribute to your video that will show off your company?  Skillman Video Group worked with Gillette to show the faces behind the company and why they love working in Boston!  Check it (and many other videos) out on our Portfolio page!
4. Edgy – What kind of graphics do you want?  What about using  lighting in new or different ways or using the latest editing techniques to tell a story?  The Producers at  Skillman Video Group will work with you to make sure the final product is of a style that best fits your company’s personality.
5. Animation-can be a great way to depict complicated subject matter (such as a medical animation) or to create a humorous and clever cartoon that will really make your company stand out!!!
6. Music – A great soundtrack can be just the icing on the cake for the perfect marketing video.  Music creates mood, energy and suspense, adding atmosphere where dialogue isn’t needed.  What kind of music are you looking for in your video?  Ask about the many music options available to you with Skillman Video Group!!

You know your company more than anyone else.  Why not tap into what makes it unique by creating a professional quality video with Skillman Video Group that shows why YOU are above the competition and worthy of being remembered.  Call today to get started!!