Fast-Track Video Production: SVG’s Live Event Success at FutureM

Redefining Marketing Dynamics: SVG at FutureM with Shopximity

(September 16, 2011) This week, Skillman Video Group (SVG) had the privilege of participating in FutureM, a forward-thinking marketing conference held in Boston that explores the evolving impact of technology on marketing.

One of the highlights was our collaboration with Shopximity, a leader in innovative marketing solutions.

Capturing the Essence of FutureM

FutureM offers a glimpse into the future of marketing, providing a platform where visionaries converge to discuss and dissect the role of technology in shaping marketing strategies.

As part of this dynamic event, Shopximity, known for its cutting-edge approaches, invited SVG to document their presentation. The task was to not only capture the essence of their talk but to edit and upload the video within 24 hours, ensuring the content was available while the conference buzz was still alive.

The Challenge of Instant Video Production

The request from Shopximity presented a unique challenge: produce a high-quality video equivalent to a “video tweet,” capable of capturing the immediacy of the event.

This task put our skills to the test, as it required rapid shooting, editing, and publishing—a true 24-hour race against the clock, made possible by our advanced technology and seasoned expertise in fast production.

The SVG-Produced Video and Its Impact

The video produced by SVG not only highlighted Shopximity’s presentation but also embodied the fast-paced, technology-driven ethos of FutureM.

It served as a prime example of how real-time video production can significantly amplify the reach and impact of content, making it a powerful tool for clients who need to disseminate information quickly, whether at events, during travel, or in any time-sensitive situation.

At SVG, we are committed to staying at the forefront of the marketing industry. The instant video production showcased at FutureM is just the beginning.

As the world demands more immediate and high-quality content, we are ready to meet these expectations with professionalism and creativity. This conference was an ideal opportunity for us to demonstrate our capability to push the boundaries of traditional marketing.

Shopximity’s Vision for the Future

During their presentation, Shopximity not only shared insights into current marketing trends but also unveiled their future plans, which include integrating video content and interactive shopping experiences on mobile devices.

This approach points to a significant shift towards mobile technology as the new frontier in marketing—a trend that SVG is excited to follow and adapt to.

The Road Ahead

As we continue to innovate and adapt, SVG remains dedicated to integrating video, social media, SEO, and web design into a cohesive strategy that enhances brand visibility and market reach.

Our experience at FutureM with Shopximity has reinforced our belief in the power of integrated marketing solutions and the exciting possibilities they hold for the future.