Behind the Lens: SVG’s Strategic Video Production for Cambridge Sound Management

Precision in Production: Capturing the Essence of Sound Management

At Skillman Video Group, our commitment to producing top-tier content was on full display during our recent filming session for Cambridge Sound Management at the Amica offices in Lincoln, Rhode Island.

This session focused on interviewing a key player involved in the decision-making process of implementing sound masking technology across their call centers.

The Art of the Shoot: Equipment and Execution

Utilizing the Canon C300 and professional LED panels, our team captured crisp, dynamic visuals that underscored the importance of sound management solutions.

Our day was punctuated by meticulous attention to detail, ensuring that each frame captured was purposeful and powerful.

The Golden Ratio of Filming

In video production, the ratio of raw footage to the final product is a critical measure of efficiency and creativity.

Unlike amateur projects that may operate on a 10:1 ratio, our documentary-style approach often results in a much higher volume of raw footage.

This ensures that we have ample material to sculpt the best possible narrative, aiming for an engaging and succinct final product that may distill hours of footage down to just a few impactful minutes.

Capturing More Than an Image: The Establishing Shot

A significant aspect of our shoot was capturing an establishing shot of the building.

Far from a simple static image, our cinematographer employed a slider on a tripod to create a dynamic, moving shot.

This technique adds depth and interest to what could otherwise be a mundane visual, transforming it into a captivating introduction to the setting.

Attention to Detail: Choreographing the Perfect Shot

Every detail counts in production.

For instance, timing a person walking through the frame can turn a good shot into a great one.

It’s not just about capturing movement but choreographing it so that everything aligns perfectly — the movement, the background, and the timing.

These elements coalesce to elevate the storytelling, making even an ordinary office building appear dynamic and interesting.

Next Steps: Post-Production and Anticipation

After three days of shooting and over 20 hours of footage, we are well-equipped to move forward into the post-production phase.

The editing process is where our raw material is transformed into the refined final videos that Cambridge Sound Management anticipates.

Though this phase is time-consuming, it is equally exciting as we begin to see the project come together.

Conclusion

The journey from pre-production to post-production is filled with challenges and opportunities.

At Skillman Video Group, we embrace each phase with the same vigor, ensuring that the final product not only meets but exceeds our client’s expectations.