Google Penguin ruffles the feathers of businesses that practice bad SEO

(June 1, 2012) – There has been a bit of a shakeup for businesses that rely on Google rankings to thrive.

With the release of Penguin, Google’s latest algorithm update, the search engine is looking to decrease spam on the web and foil those who use shady SEO practices.

This is Google’s biggest update that focuses on offsite factors such as link spam, a way to artificially inflate page ranking with links between pages that have no relevance to that page’s subject matter. This includes improper keywording, buying links from other websites, building a link network or link farm, and various other nefarious schemes.

Link spamming is cheating the system, giving you fast results but without a long term outlook for your website.  Now that Google is cracking down on this type of behavior, many sites are feeling the heat, while businesses that use proper SEO are benefiting from their losses.

SEO is part of the constantly changing field of internet marketing, but a few factors remain the same for achieving success: keep your site current with relevant and engaging content through regular blog posts, social media updates, and video marketing.

Making the site look fresh and aesthetically pleasing while being easily navigable is essential as well.  While this method takes time and hard work, if done properly, it will pay off in the end.