One of the challenges of shooting legal marketing videos is avoiding the typical, clichéd lawyer voice you hear in commercials. James Brady wanted to present a friendlier, more approachable face and avoid the histrionic, pushy approach seen in those scary black-and-white commercials on daytime TV. Mr. Brady is naturally a friendly guy, so we didn’t have to coach him. We only needed a few takes and a couple hours to set up, shoot, and wrap out.
While shooting we discovered that there was a lot James wanted to talk about, but it didn’t fit into a short 1-minute marketing video. This videos might be the perfect opportunity for Skillman Video Group to produce a series of longer legal marketing videos I talked about here.