Capturing the Joy: Tropicana’s Harvest Festival in Faneuil Hall

A Day of Festivities and Fun

SVG had the unique opportunity to provide live event videography for Tropicana just outside of our office in Faneuil Hall.

This wasn’t just any promotional event; instead of simply handing out samples of their new line of Farmstand juices, Tropicana hosted a vibrant harvest festival that was free to the public.

This all-day event attracted city-goers who were eager to engage in various activities and enjoy the fresh juice offerings.

The Harvest Festival Experience

All day long, city-goers passed through to play carnival games, win prizes, listen to the live band, and, of course, enjoy some juice.

The atmosphere was electric with laughter and music filling the air, creating a perfect setting for our team to capture the essence of the event.

From children giggling at the ring toss to adults swaying to the band’s tunes, there was something for everyone.

The bright, colorful decorations and the lively ambiance made the festival a delightful experience for all ages.

Capturing Every Moment

Our Director of Photography filmed the bustling crowds, closely followed by a member of our team handling sound.

To add a unique perspective, we also recorded a time-lapse video using a GoPro installed in a tree the night before.

This setup presented a few challenges; although the GoPro is waterproof, it needed to be plugged into a power source, which meant opening the USB hood and making the device vulnerable to the rain.

Chuck’s resourcefulness led him to build a birdhouse-like structure over the camera to protect it.

Initially, Chuck had planned to secure the GoPro to a different tree, but when changes were made to the design plan, he skillfully modified his structure to fit the new location.

Overcoming Filming Challenges

In addition to video recording, we enlisted our photographer to ensure that plenty of photos were taken throughout the event.

One significant challenge we faced was obtaining signed release forms from people featured in our videos and pictures.

Despite signs being posted on either side of the fair stating that the event was being filmed, audio recorded, and photographed, it was still necessary to obtain waivers from those who were prominently displayed in our recordings.

Tropicana can now use these images for their marketing and promotional purposes.

Navigating Legalities and Permissions

Securing waivers was particularly difficult when it came to children.

Many of them were brought to the harvest festival by babysitters who did not have the legal right to release images of their faces.

However, many adults and students with the day off were very flattered to sign a “talent release.”

While it was challenging to keep up with the many people who passed through the festival, obtaining these waivers was crucial to delivering the most usable footage for a corporate promotional video like this.

This meticulous attention to detail ensured that Tropicana could confidently use the captured moments in their marketing materials.

Adapting to Weather Conditions

Unfortunately, later in the afternoon, it began to rain sporadically, sending everyone under the tent over the juice bar.

Despite the weather, the spirit of the festival remained unbroken.

People continued to enjoy their juice and watched as a juggler and magician performed tricks, bringing smiles and amazement to the crowd.

The band even resumed playing, providing a lively soundtrack to the rainy yet joyous afternoon. The resilience and adaptability of the attendees added to the charm and success of the event.

Showcasing the Resilience of Boston

Using video for these marketing purposes allowed us to capture this genuine moment, portraying the relentless spirit of Boston.

The festival was not just about promoting a product; it was about creating an experience that people would remember.

The footage we captured showed not only the fun and games but also the resilience and camaraderie of the attendees.

The rain might have dampened the ground, but it did nothing to dampen the spirits of the festival-goers.

This project allowed us to showcase our ability to adapt to changing circumstances and deliver high-quality promotional material that truly reflected the joy and vibrancy of the event.

Final Reflections

Overall, everyone had a great time at the Tropicana Harvest Festival.

The event was a success in every sense, from the engagement of the attendees to the quality of the footage we were able to capture.

Tropicana’s choice to host such an interactive and immersive event undoubtedly left a lasting impression on everyone who attended, and we were honored to be a part of it.

The memories made and the smiles captured on film will serve as a testament to the fun and community spirit that defined the day.