Casting for a Music Video

How to Plan and Cast a Music Video

On May 30, we had a casting meeting with Jose Evens Victor, a Haitian musician who hired SVG for our Video Production Services. SVG was chosen to produce the music video for his new single released earlier this year.

The meeting consisted of a small casting call, scheduling, and comparing various possible locations for shooting. The crew will consist of a DP, director, stylist, and hair and makeup artist. The ideas that were pitched for the video include scenes on the beach, in a car, and in an apartment. The shoot will take place over a number of weeks in July, in hopes that it will be ready for distribution soon after.

For this project, SVG will be bringing in a team of Boston Videographers to film a romantic story between the artist and his love interest, who will be played by one of the models who responded to the casting call, which demonstrates the importance of chemistry between the client and the talent in order to ensure comfort and believability. The song caters to a diverse, global audience, with listeners in every French speaking country around the world. Not only is video a unique form of artistry, but it is also a gateway to connecting to a multitude of people.

Music Video Casting

Prior to the casting call, SVG received hundreds of applications. In order to narrow down the decision, we hired a casting director in order to determine the talent that would best fit the video. Of the four models that we met with, it was important to determine the rapport they had with the client, as well as their level of interest, and how well they took direction. Additionally, the fact that the client was present meant that he was able to provide input for his own video, which ensures the success of the final project. In terms of the interview process, the establishment of a professional environment was the first priority.

Pre-Production Steps

The video’s subject matter, plot, and the song itself were discussed, and the applicants were able to learn about the inspiration behind the song, as well as the artist’s goals for the project. SVG plans to execute these goals by researching suitable shooting locations, collaborating on possible dates with the artist, and producing a team in order to film.

Despite the video’s carefree setting, the steps taken behind the scenes are all done to maintain a sense of professionalism. This includes keeping an organized, budgeted agenda while at the same time leaving room for options and imaginative freedom. Most decisions require compromise and teamwork, all in hopes of producing an entertaining piece. This undertaking demonstrates the versatile nature of media production. It sheds light on the creative dimension of video marketing, and illustrates that artistic expression is a variant form of storytelling that allows everybody to take part.

Skillman Video Group LLC specializes in video production Boston. Call us anytime at 1-800-784-0140.