Ogilvy & Mather Champions Video Marketing with New Specialty Practice

Ogilvy & Mather Formalizes Video Marketing Practice: A Game Changer in Digital Strategy

(July 26, 2011) In a significant development within the marketing industry, the globally renowned marketing firm Ogilvy & Mather has announced the formal launch of its specialty video practice, a strategic move that has been two years in the making.

This announcement was officially made through a press release distributed on July 21, 2011.

A New Era in Marketing

Ogilvy & Mather, a powerhouse in the advertising world since its founding in 1948, has worked with an impressive roster of clients including IBM, Greenpeace, Ford, and DuPont.

The establishment of a dedicated video practice marks a pivotal evolution in the firm’s offerings, reflecting a broader shift towards digital and video content in the marketing sphere.

The Power of Video Marketing

At Skillman Video Group (SVG), we have long recognized the transformative power of video marketing. Video content allows businesses to convey their unique voices and messages in a compelling, visually engaging manner that text alone cannot match.

The effectiveness of video marketing has not only been recognized but also strategically embraced by Ogilvy & Mather North America’s CEO, John Seifert, who noted the impressive results that have led to this new specialization.

Impact Across the Board

The digital landscape is increasingly dominated by video content, which offers significant advantages for both small businesses and large corporations.

The social and digital impact of video marketing is profound, enhancing user engagement, improving SEO rankings, and increasing conversion rates. This shift is particularly notable as consumer preferences continue to favor video over other types of content.

SVG’s Approach to Video Marketing

In Boston, SVG has been at the forefront of integrating video marketing with broader digital strategy.

By combining expert internet marketing techniques and search engine optimization with high-quality video production, SVG ensures that the video content not only captures attention but also reaches the intended audience effectively. This approach is designed to maximize viewer engagement and drive business objectives.

The Future of Video in Marketing

As video continues to grow in importance and effectiveness, SVG remains committed to pioneering innovative strategies that leverage the latest in video technology and creative storytelling.

The success of firms like Ogilvy & Mather in formalizing their video marketing practices only underscores the critical role that video plays in contemporary marketing strategies.

We are excited to see how video marketing will continue to evolve and how it will shape the future of communication between brands and their audiences. For companies looking to make a lasting impact in the digital world, embracing video marketing is no longer just an option—it’s a necessity.