Capturing the Essence of Bond: A Comprehensive Branding Video Shoot

Early Starts and Strategic Planning

When working with construction companies like Bond, early starts are part of the job.

Skillman Video Group (SVG) was on location in Everett, Massachusetts, by 7:00 AM on Monday, prepared to tackle a substantial branding video project.

This video aimed to feature over 25 interviews with company employees, each set against unique backgrounds to reflect the diverse roles and personalities within the company.

Leveraging Unique Settings

The shoot was staged at Bond’s main office building, utilizing both indoor and outdoor settings to create dynamic visuals.

Last week’s half-day session allowed us to capture interviews with employees unavailable for the main shoot.

This week, we were set to record ten employees in just one day, demonstrating efficient planning and execution.

Dynamic Backdrops in the Garage

The morning’s shoot took place in the garage, amidst impressive construction machinery which served as engaging backdrops for the interviews.

Adequate power supply ensured that all scenes were well-lit and visually appealing.

We employed four lights—1 Kino, 1 Omni, and 2 Zylight LEDs—to guarantee each subject was highlighted against the gritty, industrial background.

Teleprompter Efficiency

To streamline the filming process and maintain a professional standard, a teleprompter operated by a skilled technician was utilized.

This setup allowed for smoother delivery from the interviewees and helped keep the camera setup flexible and mobile, a crucial factor in managing multiple shooting angles throughout the day.

Transitioning to the Lobby

The afternoon session moved to the lobby, where the challenge was to adapt to a different lighting environment.

The natural light from the windows was a variable factor; while it enhanced some shots with its soft, ambient glow, it also necessitated adjustments with three additional lights to maintain consistent visual quality across interviews.

Efficient Workflow and Preparations for Next Steps

Despite the complexity and volume of interviews, the day concluded on or even ahead of schedule, demonstrating SVG’s expertise in managing large-scale shoots.

The preparations for the next shoot day are already underway, with safety measures like hard hats and closed-toe shoes required for filming on an active construction site, ensuring safety alongside productivity.

Looking Ahead

As we prepare to continue the branding project on a live construction site, the team is ready to adapt to the dynamic environment and capture the essence of Bond’s operational excellence.

Each setting brings out different facets of the company, from the strategic use of their office space to the bustling activity of their construction sites.