As my time as an intern at Skillman Video comes to an end, I wanted to take a moment to reflect on all that I’ve learned over the past few months. Some things came as a benefit of working with the wonderful clients on shoots; I learned about Tai Chi, the proper safety procedures when installing gas mains, and how easy it is to install wallpaper.
But what will really stick with me is what I learned about online marketing. When I started, my experience with online marketing went about as far as the number of Facebook friends I had. Now, I know about SEO, social video marketing, and what a goldmine sites like Twitter and Google+ can be for businesses. Here’s what I think are the most important elements, and what your company should consider when thinking about online marketing:
1. Social Media: It’s not just for teens to keep in touch anymore. The world of social media has come leaps and bounds in the past few years, and is used by the politicians, corporations, and even major religious institutions. More and more, people are turning to these sites to find new companies to work with, or learn more about businesses they already do work with. Social media should be a cornerstone in your efforts in online marketing.
2.The Importance of SEO: When searching online, people want their information quickly, and are unlikely to search for a long time to find what they need. As a company, you want to make sure that you are easy to find online, and the key to that is Search Engine Optimization. Without it, you can get lost among the thousands of other web pages, and if people can’t find you, they won’t see what great products or services you have to offer.
3.Keep People Engaged: Online marketing is more than information, it’s an experience. The design of your website can have more of an effect on visitors than the facts and figures on it. Reaching people through multiple channels is crucial to online marketing success; think video, social media, or a blog. Allow your customers to learn information in a variety of platforms, and they will remain interested and want to learn more.
My time with SVG has been one that I’ll never forget. To all the people I met, thank you for a wonderful experience.