Behind the Scenes: Crafting Parker Scheer’s New Marketing Videos

(November 24, 2009) Parker Scheer LLP hired Skillman Video Group to create a series of marketing videos for their newly updated website. They decided that adding web marketing videos would be a great way to enhance their website and demonstrate to prospective clients their commitment to quality and to their clients’ cases. By utilizing the medium of video on the web, Parker Scheer LLP is helping establish rapport and trust with their audience before a potential client even picks up the phone! It’s amazing what technology can do today.

Early Morning Setup

Setting up the lights!
Andrew Nelson, Lighting/Audio Tech for Skillman Video Group: Setting up the lights!

We got to Charlestown for the video shoot bright and early, and immediately worked on transforming a conference room into a studio. Our lighting expert, Andrew, came and set up a black background, lights, and whiteboards to get the lighting just right for the shoot. The meticulous attention to detail ensured that the lighting complemented the subjects perfectly, highlighting their professional demeanor and the gravity of their legal expertise.

The clients had decided they wanted their video done in Standard Definition format, which will still look great on the web when done with a high-quality professional camera. The client and the producers collaborated on everything, from the lighting angles to the camera angles, to make sure the final product was exactly what they had in mind.

Interviews Begin

When everything was set up, we invited lawyers Susan Bourque and Eric Parker to come in one by one to speak on camera. A wireless microphone was placed on their jackets to capture the best audio possible, and we were ready to go!

During their interviews, Skillman Video Group producers asked the two lawyers a number of questions about client service, their approach to handling cases, and how they differ from their competition. This segment was crucial as it allowed the lawyers to articulate the uniqueness of their approach, providing viewers with compelling reasons to choose Parker Scheer LLP over others.

Challenges and Overcoming Them

Christina Skillman, Sr. Producer/Principal, Skillman Video Group
Christina Skillman, Sr. Producer/Principal, Skillman Video Group – testing the audio!

The goal was for the speakers to make a number of “soundbites,” or brief statements, on each topic. It’s not always as easy as it sounds! A great soundbite is both clear and concise, and may require more than one take. Speaking on camera requires a lot of patience, but it’s all a part of the filming process! Skillman Video Group producers were there every step of the way to make sure the speakers felt comfortable and offered suggestions as needed to make each clip clear and to the point.

Wrapping Up a Successful Shoot

In the end, it was a very successful shoot, and Parker Scheer LLP will soon have some new marketing videos to add to their website! The anticipation for the new content is high among the firm’s partners, as they believe these videos will play a pivotal role in the next phase of their digital marketing strategy.