Lights, Camera, Action (at a Distance): Adapting Video Production in the COVID Era

The year 2020 will forever be etched in history as the year that introduced “pandemic” into our everyday vocabulary.

As the world scrambled to adapt, the film, television, and media arts industry faced a unique challenge: how to continue creating content while prioritizing safety in the face of COVID-19.

Skillman Video Group (SVG) embraced this challenge as an opportunity to innovate and redefine video production in the age of social distancing.

Rather than hitting the pause button, SVG devised creative strategies to keep the cameras rolling, proving that high-quality content can still be produced even when in-person shoots are restricted.

Remote Video: Not Just DIY

The term “remote video” often conjures images of shaky smartphone footage and makeshift lighting.

But SVG is debunking that myth. Remote video doesn’t have to be synonymous with DIY.

It can be a collaborative effort guided by experienced professionals who understand the nuances of storytelling and visual communication.

Whether your video is for marketing, training, or internal communications, SVG can tailor a remote production plan that aligns with your brand, audience, and budget.

It’s about finding the right balance between safety, quality, and creativity.

Animation: A Timeless Solution for a Modern Problem

Animation has always been a versatile medium, offering endless possibilities for creative expression.

But in the COVID era, it has become an even more valuable tool. With no need for in-person interaction, animation projects can continue seamlessly, regardless of pandemic restrictions.

From whimsical 2D cartoons to sophisticated 3D visuals, animation can be tailored to any message or brand.

It’s a safe and effective way to engage your audience without sacrificing creativity or quality.

The Technician/Small Crew Approach: Safety in Numbers (or Lack Thereof)

While large crews may be off the table for now, smaller teams can still achieve impressive results.

A single technician can provide valuable assistance with camera setup, lighting, and audio, ensuring a professional look and sound.

For more complex projects, a small crew of two or three can maintain social distancing while still having the flexibility to move around and capture different angles.

It’s a matter of finding the sweet spot between manpower and safety.

Production Crews as Artists: Elevating Your Visuals

For those seeking a more cinematic style, a full production crew with a Director of Photography (DP) is the way to go.

A DP brings a wealth of expertise and a keen eye for detail, ensuring that your video is not only safe to produce but also visually stunning.

With professional-grade equipment and a deep understanding of cinematography, a DP can transform your vision into a captivating reality.

The size of the crew will depend on the scope of your project, but even a small team can achieve cinematic results.

Safety First: On-Set Protocols for a Healthy Production

Whether you opt for a small crew or a full production team, safety should always be a top priority.

This means implementing strict protocols for everything from equipment sanitization to social distancing.

A designated “clean zone” for sanitized gear, one-way traffic lanes, and even marked areas for crew members can help minimize contact and reduce the risk of transmission.

When it comes to attaching mics, crew members should wear protective gear and maintain a safe distance whenever possible.

The Show Must Go On

The COVID-19 pandemic has undoubtedly changed the landscape of video production. But it has also sparked a wave of innovation and creativity.

By embracing remote video, animation, and smaller crews, businesses can continue to connect with their audiences and share their stories.

After all, your clients want to see your face, hear your voice, and do business with real people.

So don’t let the pandemic silence your message.

Adapt, innovate, and let the show go on!