The Pandemic Pivot: How Skillman Video Group Mastered Remote Video Production for L.E.K. Consulting

In the world of video production, quality is paramount.

Skillman Video Group (SVG) has always prided itself on meticulously crafting every aspect of a video, from lighting to editing.

But when the pandemic hit, the in-person element of their work was abruptly disrupted.

Faced with this unprecedented challenge, SVG chose to adapt, not retreat.

They embarked on a journey to redefine video production by embracing remote filming, a testament to their unwavering commitment to delivering high-quality content, regardless of the circumstances.

L.E.K. Consulting: A Collaborative Effort in Remote Production

L.E.K. Consulting, a management consulting firm and long-standing client of SVG, provided the perfect opportunity to test the waters of remote video production.

They sought a thought leadership video for their healthcare sector but were understandably hesitant about having a crew on-site.

SVG, known for its flexibility and innovative solutions, was ready to take on the challenge.

Normally, a video shoot would involve a team of experts, including a videographer, director, and audio technician. But in the remote world, these roles had to be condensed and reimagined.

The challenge was to guide the client through the entire process, ensuring a professional outcome without the usual on-set support.

The Birth of a Remote Director: Guiding the Client to Success

Christina Skillman, SVG’s CEO and Creative Director, stepped into the role of remote director, a new concept born out of necessity.

Her first task was to ensure that Andrew Kadar, the managing director who would be on camera, understood the nuances of on-screen presence.

This included mastering the art of eye contact, speaking directly to the camera lens rather than the monitor, and projecting confidence and authority.

But it didn’t stop there. Christina delved into the technical aspects of video production, guiding Kadar on lighting, focus, and camera angles.

Through countless virtual meetings and rehearsals, she transformed him from a subject into a collaborator, empowering him to take ownership of the process.

Creative Problem-Solving: The FaceTime Solution

SVG’s creative team also played a crucial role in overcoming the limitations of remote production.

They ingeniously used FaceTime to remotely control the visual aspects of the shoot, ensuring that the lighting and composition met their high standards.

It was a testament to their resourcefulness and ability to think outside the box.

Post-Production Magic: Elevating Remote Footage

Once the footage was captured, SVG’s editing team worked their magic.

They seamlessly integrated graphics and audio, meticulously refining the video to achieve a professional look and feel.

Any awkward pauses or missteps were carefully edited out, ensuring a polished final product that exceeded L.E.K.’s expectations.

A Testament to Adaptability and Innovation

SVG’s successful remote video production for L.E.K. Consulting is a shining example of how adaptability and innovation can overcome even the most daunting challenges.

By reimagining their process and embracing new technologies, they proved that quality content can be created under any circumstances.

The pandemic may have changed the way we work, but it hasn’t stifled creativity or the demand for compelling video content.

As we navigate this new normal, the lessons learned from remote video production will undoubtedly shape the future of the industry, paving the way for a more flexible, resilient, and innovative approach to storytelling.