Welcome to Skillman Video Group’s Video of the Week Series. This week, the focus is not on a video but rather a video event. On July 24th, YouTube is sponsoring a global event: Life in a Day. Various directors and producers are asking everyone and anyone, not just current YouTube users, to film their day and submit it online.
YouTube has already established itself as one of the most popular and interactive user generated websites. Many YouTube users most likely already record their lives and post it online. Nonetheless, this is an extremely clever marketing concept.
The key is that YouTube is focusing on one idea, self-documentation, and taking it as far as possible. They are blasting this simple campaign all over their website and other outlets. They are extending the campaign to every possible person. If you do not wish to film your day, no sweat—YouTube will take a recording of you clapping your hands or singing a note.
Another important element of this marketing campaign is that it is engaging and interactive. YouTube takes engaging the audience to a whole new level. Their concept only works with people’s participation. Furthermore, YouTube is offering a superb prize: the best footage will be used in a film which will premiere at Sundance Film Festival and the people who submitted it will be credited as co-director.
While your company may not be able to offer a spot in Sundance, you can still use some of YouTube’s techniques. They focused on one concept thus making the message more powerful and less forgettable. They involve the audience and demand their interaction and input. Requesting your audience to film their lives may not work for you, but reaching out to them and constructing a campaign around their interests could. If you are considering marketing your company or organization through video like YouTube, contact Skillman Video Group today!