Integrating Video Marketing and Sales Force Automation for Enhanced Business Growth

(April 14, 2010) Last week, Christina Skillman, principal of Skillman Video Group, alongside our technology partner Neil Saviano of CRM Boston, met with the management team of Capital Services and Supplies Inc. (CSS) in Washington, DC. The primary agenda for our two-day meeting was to revamp their current marketing and sales strategies by integrating state-of-the-art technologies such as video marketing, SEO, and internet marketing.

Defining a Cohesive Brand Message

For any marketing program, it is essential to have a consistent message. Deciding on this central message not only aids in the production of a marketing video but influences every aspect of a marketing program, including interactions by the outside sales staff, print ads, catalogues, and online presence. This is what we identify as your “brand.”

During our initial discussions at CSS, we posed seemingly simple questions such as, “Who are you?” “What do you do?” and “What makes you different from your competitors?” Through this discovery process, we aimed to pinpoint their strengths and strategize on how best to leverage video and the internet to market their services to potential customers.

Video Production Planning

We next delved into the logistics of shooting their marketing video, considering aspects such as style, location, and content. Ensuring every detail is meticulously planned is crucial when producing a professional marketing video. Our goal was to leave no stone unturned, ensuring every “t” was crossed and every “i” dotted.

Exploring New Marketing Avenues Through the Internet

Following the video logistics, we explored new marketing opportunities available through the internet. Internet marketing functions in two pivotal ways: firstly, through SVG’s SEO services, we can attract visitors to your site, and secondly, once they are on your site, the challenge is converting those visitors into viable leads. At SVG, we emphasize the “video conversion point.” The content on your site must be compelling enough to engage them immediately and encourage them to take action, such as making a phone call.

Integrating Sales Force Automation

The discussion culminated with Neil Saviano presenting on integrating their call center with video content and CRM software. This integration is aimed at creating a seamless marketing solution that incorporates sales force automation with video and internet marketing. By utilizing all the technology available, Capital Services and Supplies Inc. will not only differentiate themselves from their competitors but also enhance their visibility in the marketplace.

Conclusion

By the end of our meeting, Capital Services and Supplies Inc. was equipped with a comprehensive strategy that integrated state-of-the-art marketing solutions with their existing operations. This holistic approach is designed to amplify their market presence and streamline their sales processes, positioning them as a leader in their industry.