Mastering Live Event Videography: Insights from the 2016 Clough Capital Client Forum

Skillman Video Group (SVG) had the privilege of providing videography services for the 2016 Client Forum hosted by Clough Capital at the prestigious Four Seasons Hotel in downtown Boston.

Our task was to deliver a live recording of the event for clients, investors, and members who couldn’t attend in person.

This project required meticulous planning and execution to ensure flawless delivery.

The Importance of Pre-Production in Live Event Videography

Pre-production is crucial for any video project, but it becomes even more essential for a live event shoot where there is only one opportunity to capture the moment.

Anticipating potential obstacles and preparing for various scenarios are key components of successful live event videography.

Understanding the Event and Its Speakers

This was the second time SVG had been hired by Clough Capital, giving us the advantage of familiarity with the event and some of the speakers.

Different speakers require different filming techniques. For example, an animated speaker might need dynamic camera tracking, while a low-energy or podium-based speaker would benefit from tight framing.

Understanding the event schedule or itinerary is critical, as it indicates different segments such as panels, interviews, or single-speaker presentations. Each segment demands unique camera angles and aperture settings.

Mastering Audio for Live Events

While visuals are often the primary focus, audio quality is equally important, if not more so, in live event recording.

For this event, we used a shotgun mic plugged into the main camera, but other situations might require a separate audio technician with a boom pole and a recording device, such as a Tascam.

Coordination with the sound booth team is essential to ensure microphone levels are optimal for video playback and compression.

Enhancing Production Value

Adding multiple camera angles or integrating PowerPoint slides in post-production can significantly elevate the production value of a live event video. The decision to incorporate these elements depends on the video’s purpose.

For archival or internal use, a single camera may suffice. However, for marketing or promotional purposes, higher production value helps capture and retain the audience’s attention.

Overcoming Challenges and Ensuring Smooth Execution

Live event videography comes with its own set of challenges.

For the 2016 Client Forum, we had to prepare for various potential issues, including equipment malfunctions and unexpected changes in the event schedule.

Our team worked diligently to ensure everything ran smoothly, from setting up the cameras and audio equipment to coordinating with the event organizers.

The Role of Backup Equipment

Bringing backup equipment is a critical aspect of live event videography.

Even if the venue or client provides audio equipment, having your own backup ensures that you can continue recording without interruption if any technical issues arise. This preparation paid off during the Clough Capital event, where our backup audio equipment was crucial in maintaining sound quality.

Creating a Positive Experience for Clients

At SVG, we understand the importance of creating a positive experience for our clients.

By maintaining professionalism and minimizing disruptions, we help ensure that the event proceeds smoothly. Our goal is to capture the essence of the event while making the process as seamless as possible for everyone involved.

Looking Forward to Future Live Event Shoots

Our experience at the Clough Capital Client Forum reinforced our commitment to excellence in live event videography. Each project is an opportunity to refine our skills and deliver outstanding results for our clients. We look forward to future live event shoots and the unique challenges they bring.