Capturing Innovation and Tradition: Filming Sales Videos for Jensen-Group and Crown Uniform

SVG had the privilege of filming a sales video for Jensen-Group, an industry leader in washroom technology.

We traveled to the Crown Uniform and Linen Services plant in Brockton, which is the first fully automated laundry plant in North America.

This state-of-the-art facility sets a new standard for efficiency and innovation in the laundry industry.

A Transformative Decision

When Crown began planning this plant, they were initially only interested in purchasing one piece of equipment from Jensen.

However, after visiting Jensen’s plant in Europe and witnessing firsthand the efficiency and quality of their products, Crown decided to exclusively stock their plant with Jensen products.

This decision was driven by the superior performance and reliability of Jensen’s equipment, which promised to enhance operational efficiency and product quality.

The plant was custom-designed to meet Crown’s specific needs and was built to provide a pleasant work environment, complete with plenty of natural light.

Discovering a Shared Heritage

Jensen, a Danish company, hired us to produce its first business video in North America.

During our initial discovery meetings in August, our CEO Christina Skillman identified a unique story that set this plant apart from others: both Crown and Jensen are family-owned businesses, run by fourth-generation family members.

This shared heritage added a compelling personal dimension to the project, highlighting the deep-rooted values and traditions that drive both companies.

Comprehensive Footage and B-Roll

Over two days, we captured comprehensive footage of the entire plant, ensuring we obtained diversified B-Roll coverage of the different machines and operations.

We even waited for various types of garments to come down the sorting line to ensure the footage had variety and visual interest.

This meticulous approach allowed us to showcase the full range of Jensen’s technology in action, demonstrating its versatility and efficiency.

Engaging Interviews

On the second day, we conducted interviews with some of the leaders from both Jensen and Crown.

We recorded these interviews in a beautiful glass conference room overlooking the plant floor. The backdrop of doctors’ coats swinging past added a dynamic and relevant visual element.

During the interviews, we collected excellent sound bites from our subjects, who spoke with passion and confidence about their businesses. Their insights and enthusiasm will play a crucial role in conveying the story and values of both companies.

Crafting Two Distinct Videos

With hours of footage at our disposal, we are now in the process of editing a five-minute video for Jensen and a separate video for Crown.

Although Jensen is our primary client, Crown was so impressed with our professional video editing services that they requested their own video.

With the extensive footage we obtained, creating two similar yet distinct videos will not be difficult.

Each video will highlight the unique aspects of the respective companies while showcasing their successful collaboration.

Overcoming On-Set Challenges

As with any video shoot, we faced some typical challenges, such as glare from an adjacent window during the interviews and noise contamination from the machines.

However, our experienced team was well-prepared to troubleshoot these issues. We adjusted the set design and used advanced audio equipment to ensure high-quality recordings.

These proactive measures ensured that the final footage met our high standards for visual and audio clarity.

The Importance of Teamwork

The successful shoot was a testament to the teamwork and professionalism of everyone involved.

Despite the usual challenges that arise on set, the collaboration between our team, Jensen, and Crown was seamless. Everyone was an absolute pleasure to work with, contributing to a positive and productive atmosphere.

This spirit of cooperation will undoubtedly be reflected in the final videos, making them powerful tools for both companies.

Looking Ahead

As we move into the editing phase, we are excited to bring the story of Jensen and Crown to life.

The videos will not only showcase the advanced technology and efficiency of the plant but also highlight the values and traditions that drive these family-owned businesses.

We look forward to delivering finished products that exceed our clients’ expectations and effectively communicate their messages to their target audiences.