For the past four months I have been fortunate to hold an internship at Skillman Video Group. I came here after working as a professional in film, television, and commercial production for a number of years. I’m working on a career shift and SVG was the perfect place to combine my production experience with my social media hobby. What happened with me and SVG over the summer?
When I took the internship I wanted to make a marketing video for SVG that was more ambitious and cinematic than their previous videos. I brought my skills as a set designer, contacts with actors, and access to cinematographers and wardrobe stylists together for the Old Timey Marketing project. I’m quite proud of what I did, and it is helping us find new clients. I think it shows that SVG can make movie-like videomercials for clients that want to stand out.
I had the privilege of attending a Muslim Ramadan service in Chelsea when SVG shot a fundraising video for a community center. I’m not a religious person, but it was still a powerful, moving experience. And we shot some amazing footage. I doubt I’ll ever have another opportunity to go. You can read all about it here.
Social Media does work for SEO. Our page rank has risen, which is good. Getting people to follow you and comment is tricky, no matter how good the content is. I looped in a few new subscribers and I think it’s paying off. Read all my posts here.
Managing a multi-platform social media campaign is not that difficult. A few hours a week. More businesses should do it.
I discovered many interesting social media and viral video campaigns and got to blog my analysis of why they work. Some interesting and inspiring ideas.
Anchor links, micro sites, pingbacks, landing pages, etc.
I got a much needed brush-up on Final Cut Pro and Soundtrack.
I hadn’t used a Lowell lighting kit since college, so I got a valuable refresher course on lighting from Andrew, our usual Videographer.
Now that I’ve attended client meetings I can add actual “agency experience” to my resumé.
Until you ask, the answer is always “No.” Most people are really happy to help you out with locations, props, wardrobe, camera, etc.
I’m excited that I’ve got these new skills that will propel me into new career choices. Thanks SVG!