Bringing It to Life: A Six-Part Commercial Video Series for TimePayment Using On-Set Production & Practical Effects

A six-part commercial video series can elevate brand messaging in a way that single videos often can’t — and that’s exactly what Skillman Video Group delivered for TimePayment. They came to us with a vision: six short, punchy videos to introduce their financing services across platforms, each delivering a clear and compelling message.

Our team didn’t just take the brief — we partnered with TimePayment to bring the concept to life from script to screen, using practical effects, precise lighting design, and on-set production expertise to create a high-end look without the Hollywood price tag.

Understanding the Client’s Goals

Before a single camera rolled, we spent time aligning with TimePayment on what mattered most:

• Educating both partners and end-users about their unique financing options
• Making the tone friendly and accessible, avoiding overly corporate or jargon-heavy messaging
• Creating a modular video series, where each spot stood on its own yet collectively told a unified story

Because SVG brings deep experience in both creative strategy and production execution, we were able to translate TimePayment’s business objectives into a scalable video plan.

Creative Development: From Idea to Script

Each of the six videos had a specific message focus — ranging from “how TimePayment works” to more tailored use cases across different industries.

Our scripting and storyboarding process prioritized:

• Clear, conversational language that matched the brand tone
• Visual metaphors and humor to enhance memorability
• Snappy pacing to meet the attention spans of modern viewers

We also built in production efficiencies from the beginning. For example, recurring set pieces and characters allowed us to film multiple episodes back-to-back, reducing the need for full set resets and minimizing client cost.

On-Set Production: Real Moments, Real Impact

Filming took place over multiple days with a professional cast, a full crew, and multiple lighting and camera setups. At SVG, we believe in making set days as smooth and collaborative as possible — for both talent and clients.

Our on-set process included:

• Live monitors and client review stations, so TimePayment could give real-time feedback
• Detailed shot lists and production boards, maximizing every hour of the shoot
• On-the-fly adjustments to blocking, lighting, or script as needed (agility is one of our strengths)

We also incorporated industry best practices for continuity, ensuring all six videos had visual and tonal consistency — a subtle but critical detail for brand cohesion.

The SVG Advantage: Practical Effects with Purpose

One standout feature of this series was our use of practical, in-camera effects to elevate the final product.

Rather than relying on heavy digital post-production, we used:

• A fog machine to create natural depth and softness in certain scenes
• Lighting gels and modifiers to shift tone between “scenes” and create stylized looks
• Green screen elements for compositing a few key branded visuals in post — only where necessary
• Minimal VFX to maintain a sense of realism and approachability

We believe in grounded storytelling — and practical effects let us create atmosphere without making the video feel artificial or overproduced.

“When you use effects you can feel, not just see, you build trust with the viewer. That’s why practical still matters.” — Christina Skillman, Creative Director, SVG

The Final Series: 6 Commercials, One Unified Brand Voice

The finished videos each highlight a different message or service while staying visually consistent. You can view the full TimePayment commercial series below:

“Double Disaster: Restaurant”

“Double Disaster: Salon”

“Double Disaster: Rock Band”

“Magic Showroom: Limbo”

“Magic Showroom: In Like a Lion”

“Magic Showroom: Time Traveler”

Each video carries its own arc, but together they tell a unified story: TimePayment makes financing simple, accessible, and effective.

Results: More Than Just Video

Beyond just checking the “video content” box, this series gave TimePayment:

• A flexible asset library for use across social, web, and sales enablement
• Brand visuals that extended beyond the campaign itself
• The ability to educate and entertain at the same time — leading to better viewer engagement and retention

Why It Worked: Our Core Principles in Action

This campaign was a success because it was built on SVG’s foundational strengths:
✅ Strategic planning rooted in client goals
✅ Production excellence from casting to lighting to editing
✅ A thoughtful blend of art and business — creativity with commercial purpose

Ready to Elevate Your Brand Story?

If you need a video partner who understands both the creative and the commercial side — one who can build a scalable series or just one unforgettable spot — let’s connect.

👉 Let’s collaborate!