Revving Up Carlisle & Co.’s Marketing with Thought Leadership Videos

Carlisle & Co., a leading consulting firm specializing in after-sales solutions for the automotive industry, embarked on a new journey into the realm of video marketing.

Recognizing the untapped potential of this medium, Carlisle & Co. partnered with Skillman Video Group (SVG), drawn by their expertise in the thought leadership space and successful collaborations with other consulting firms.

Preparation: The Key to Authenticity

SVG’s signature discovery meeting set the stage for a productive shoot.

This crucial step involved engaging with all the interviewees, ensuring they were well-prepared yet natural in front of the camera.

By fostering a sense of ease and understanding, SVG created an environment where authentic conversations could flourish.

Transforming an Office into a Film Set

The shoot took place within a designated office space at Carlisle & Co.

With five interviews scheduled, the SVG team efficiently transformed the room into a versatile filming location.

Three-point lighting, a tried-and-true setup for interviews, ensured optimal illumination of the subjects.

Thought Leadership in Action: The Interviews

The interviews unfolded smoothly, with each change of interviewee bringing a fresh perspective and a change in background scenery.

The thoughtful positioning of both the interviewer and interviewee ensured a visually dynamic series of videos.

The topics explored delved into the heart of the automotive industry’s evolution.

From the rise of online sales and the potential threats posed by Amazon to the groundbreaking advancements in 3D printing and the increasing prevalence of autonomous vehicles, the interviewees provided valuable insights into these pressing issues.

From Concept to Creation: The Videos Take Shape

The comprehensive shoot yielded a wealth of content, paving the way for the creation of four distinct videos: three thought leadership pieces and one brand video.

Each interviewee, articulate and knowledgeable, delivered compelling narratives that showcased Carlisle & Co.’s expertise in the ever-evolving automotive landscape.

Capturing the Essence of Carlisle & Co.: B-roll Footage

In addition to the interviews, SVG captured dynamic B-roll footage that offered a glimpse into the daily life of Carlisle & Co.

The Steadicam, a versatile tool for smooth and fluid movement, was employed to capture engaging shots of office interactions, meetings, and even a friendly game of ping pong.

This footage added a human touch to the videos, showcasing the company’s culture and collaborative spirit.

A Fruitful Collaboration

The collaboration between SVG and Carlisle & Co. proved to be a success on multiple fronts.

Not only did it produce valuable thought leadership content, but it also deepened SVG’s understanding of the automotive industry and the unique challenges and opportunities it presents.

Carlisle & Co., in turn, gained a powerful new tool for showcasing their expertise and engaging with their target audience.

The Completed Videos