Video Marketing Shoot at MIT
When MIT Medical wanted to expand the use of its new mammogram machine, they decided to turn to video. They wanted something to get the employees excited about the machine, and to encourage them to take advantage of the cutting edge technology. MIT Medical sought out Skillman Video Group, LLC to produce the video because of SVG’s proven track record as a premiere Boston video production company. And because MIT Medical wanted a full SVG marketing video, an opening, lower thirds, and a closing graphic were all designed specifically for MIT Medical using their branding and style guide.
The shoot was conducted on campus for a half-day with a video crew shooting in full HD consisting of a Director, videographer and audio lighting tech. SVG’d Boston videographers shot on a Canon 5D, the DSLR with the most versatility and highest video quality. There were two interviews shot, along with some b-roll of the facility. Lisa Owens, the chief radiologic technologist and Leslie Patton, manager, claims and member services, were our two interviewees. Each of these highly-regarded professionals took turns highlighting what makes the new mammogram machine so unique and how members of the MIT community can get access to this cutting edge technology.
Skillman Video Group is a Boston video production company.
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